Implementing strategy using the Kotter 8-Step change process : a case study in a large consultancy firm in Iceland

This study examines the process of implementing a strategy with the 8-step Kotter process at a large consultancy firm in Iceland. The focus of the study is to evaluate the factors that have been successful in the process and what factors could be better. A qualitative case study was conducted to observe how the 8-step Kotter process was used to implement a strategy. The aim is to gain a better understanding of the process of implementing strategy and what benefits come with using the 8-step Kotter process. At the same time, the study is intended to increase understanding of the 8-step Kotter process and implementation of strategy at large consultancy firms.

Author dc:creator

• Helga Kristín Magnúsdóttir 1992-

Contributors dc:contributor

• Háskólinn í Reykjavík

• Rekstrarverkfræði
• Meistaraprófsritgerðir
• Stefnumótun
• Breytingastjórnun
• Tækni- og verkfræðideild
• Engineering management
• Strategic planning
• Organizational change
• School of Science and Engineering

Language dc:language.iso

en

Handle dc:identifier.uri

http://hdl.handle.net/1946/31387

OAI identifier oai:identifier

oai:skemman.is:1946/31387