Identifying Facebook-, Twitter-, And Instagram-Specific Rhetoric And Interaction: A Case Study

A great deal of research has examined social media best practices; however, there has been a gap in looking at nonprofits to examine the efficacy of Facebook-, Twitter-, and Instagram-specific rhetoric to engage stakeholders. This study examined a small, local nonprofit's posts on each of the above platforms, and used surveys and interviews to find which types of rhetoric create the best dialogue between the nonprofit and stakeholders. This study found that for Facebook, the best rhetoric to use are pictures and videos; for Twitter, the best rhetoric to use are retweets; and Instagram, the best types of rhetoric are hashtags or a lack of platform-specific rhetoric.

Name thesis:degree_name

Master of Arts in English

Level thesis:degree_level

Masters

Discipline thesis:degree_discipline

English

Year

2016

Author dc:creator

• Jones, Sharon Kathleen

Contributors dc:contributor

• Lyn Gattis

• social media
• rhetoric
• Twitter
• Facebook
• Instagram
• nonprofits
• dialogue
• best practices
• interaction
• engagement
• English Language and Literature

Statement dc:rights

• © Sharon Kathleen Jones

Repository record dc:identifier

https://bearworks.missouristate.edu/theses/1150

OAI identifier oai:identifier

oai:bearworks.missouristate.edu:theses-2151