{"id":{"repo_id":"mo-state","oai_identifier":"oai:bearworks.missouristate.edu:theses-2151"},"canonical_url":"https://search.dev.ndltd.org/etd/mo-state/oai:bearworks.missouristate.edu:theses-2151","repository":{"repo_id":"mo-state","name":"Missouri State University","base_url":"https://bearworks.missouristate.edu/do/oai/"},"display":{"title":"Identifying Facebook-, Twitter-, And Instagram-Specific Rhetoric And Interaction: A Case Study","abstract":"A great deal of research has examined social media best practices; however, there has been a gap in looking at nonprofits to examine the efficacy of Facebook-, Twitter-, and Instagram-specific rhetoric to engage stakeholders. This study examined a small, local nonprofit's posts on each of the above platforms, and used surveys and interviews to find which types of rhetoric create the best dialogue between the nonprofit and stakeholders. This study found that for Facebook, the best rhetoric to use are pictures and videos; for Twitter, the best rhetoric to use are retweets; and Instagram, the best types of rhetoric are hashtags or a lack of platform-specific rhetoric.","abstract_html":"A great deal of research has examined social media best practices; however, there has been a gap in looking at nonprofits to examine the efficacy of Facebook-, Twitter-, and Instagram-specific rhetoric to engage stakeholders. This study examined a small, local nonprofit's posts on each of the above platforms, and used surveys and interviews to find which types of rhetoric create the best dialogue between the nonprofit and stakeholders. This study found that for Facebook, the best rhetoric to use are pictures and videos; for Twitter, the best rhetoric to use are retweets; and Instagram, the best types of rhetoric are hashtags or a lack of platform-specific rhetoric.","abstract_has_math":false,"creators":["Jones, Sharon Kathleen"],"institution":null,"degree_name":"Master of Arts in English","degree_level":"Masters","degree_discipline":"English","degree_department":null,"school":null,"contributors":["Lyn Gattis"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2016,"date_issued":"2016-05-01T07:00:00Z","date_published":"2016-05-01T07:00:00Z","updated_at":"2026-07-24T03:16:11Z","subjects":["social media","rhetoric","Twitter","Facebook","Instagram","nonprofits","dialogue","best practices","interaction","engagement","English Language and Literature"],"languages":[],"rights":["© Sharon Kathleen Jones"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://bearworks.missouristate.edu/theses/1150","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Lyn Gattis"]},{"key":"dc:creator","label":"Author","values":["Jones, Sharon Kathleen"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"thesis:degree_discipline","label":"Discipline","values":["English"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts in English"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["social media","rhetoric","Twitter","Facebook","Instagram","nonprofits","dialogue","best practices","interaction","engagement","English Language and Literature"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["© Sharon Kathleen Jones"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://bearworks.missouristate.edu/theses/1150"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["A great deal of research has examined social media best practices; however, there has been a gap in looking at nonprofits to examine the efficacy of Facebook-, Twitter-, and Instagram-specific rhetoric to engage stakeholders. This study examined a small, local nonprofit's posts on each of the above platforms, and used surveys and interviews to find which types of rhetoric create the best dialogue between the nonprofit and stakeholders. This study found that for Facebook, the best rhetoric to use are pictures and videos; for Twitter, the best rhetoric to use are retweets; and Instagram, the best types of rhetoric are hashtags or a lack of platform-specific rhetoric."]},{"key":"dc:title","label":"Title","values":["Identifying Facebook-, Twitter-, And Instagram-Specific Rhetoric And Interaction: A Case Study"]}]}],"canonical_facts":{"dc:contributor":["Lyn Gattis"],"dc:creator":["Jones, Sharon Kathleen"],"dc:description.abstract":["A great deal of research has examined social media best practices; however, there has been a gap in looking at nonprofits to examine the efficacy of Facebook-, Twitter-, and Instagram-specific rhetoric to engage stakeholders. This study examined a small, local nonprofit's posts on each of the above platforms, and used surveys and interviews to find which types of rhetoric create the best dialogue between the nonprofit and stakeholders. This study found that for Facebook, the best rhetoric to use are pictures and videos; for Twitter, the best rhetoric to use are retweets; and Instagram, the best types of rhetoric are hashtags or a lack of platform-specific rhetoric."],"dc:identifier":["https://bearworks.missouristate.edu/theses/1150"],"dc:rights":["© Sharon Kathleen Jones"],"dc:subject":["social media","rhetoric","Twitter","Facebook","Instagram","nonprofits","dialogue","best practices","interaction","engagement","English Language and Literature"],"dc:title":["Identifying Facebook-, Twitter-, And Instagram-Specific Rhetoric And Interaction: A Case Study"],"thesis:degree_discipline":["English"],"thesis:degree_level":["Masters"],"thesis:degree_name":["Master of Arts in English"]},"updated_at":"2026-07-24T03:16:11Z"}