Where the Girls Aren't: Television Influence on Gender Role Schemata

The focus of this thesis is to explore the impact that television has on the gender role schemata of young viewers. While much research has been conducted to evaluate the content and effects of television viewing, this study queries children directly for their views on the gender characterizations on television. In order to elucidate the phenomenon of gender roles on children's television, rhetorical analysis was conducted on two currently popular Saturday morning children's television programs. Students from the fourth, fifth, and sixth grade were administered a survey to evaluate their perspective on the issue of gender images on children's television, while high school students were interviewed one-on-one by the researcher.

Name thesis:degree_name

Master of Arts in Communication

Level thesis:degree_level

Masters

Discipline thesis:degree_discipline

Communication

Year

1993

Author dc:creator

• Lisosky, Joanne M.

Contributors dc:contributor

• Christina Drale

• Communication

Statement dc:rights

• © Joanne M Lisosky

Repository record dc:identifier

https://bearworks.missouristate.edu/theses/313

OAI identifier oai:identifier

oai:bearworks.missouristate.edu:theses-1314