Where the Girls Aren't: Television Influence on Gender Role Schemata
The focus of this thesis is to explore the impact that television has on the gender role schemata of young viewers. While much research has been conducted to evaluate the content and effects of television viewing, this study queries children directly for their views on the gender characterizations on television. In order to elucidate the phenomenon of gender roles on children's television, rhetorical analysis was conducted on two currently popular Saturday morning children's television programs. Students from the fourth, fifth, and sixth grade were administered a survey to evaluate their perspective on the issue of gender images on children's television, while high school students were interviewed one-on-one by the researcher.
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