Análisis e implementación de la fidelización de clientes mediante la aplicación de inbound marketing y CRM del centro de entrenamiento funcional RG Fitness

This research’s suggests to demonstrate the increase in the percentage of customer satisfaction based on the use of inbound marketing techniques to draw and increase the number of customers (to draw the target audience of the business) and the use of CRM strategies. The research uses a mixed method with the completion of 47 surveys to RG Fitness clients, 152 surveys to non-clients, an interview to the business owner and surveys to specialists on the field of digital marketing and customer loyalty. The research shows that the use of both improvement proposals generates an increase in the percentage of customer satisfaction from 75% to 92%.

Name thesis:degree_name

Licenciado en Administración

Level thesis:degree_level

Título Profesional

Discipline thesis:degree_discipline

Administración

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2020

Author dc:creator

• Vargas Ruiz, Mariella del Rosario

Advisor dc:contributor.advisor

• Huaynate Mato, Edwin David

• Consumer satisfaction
• Customer relationships
• Satisfacción del cliente
• Relaciones con el cliente
• Marketing

Statement dc:rights

• info:eu-repo/semantics/openAccess

Licence dc:rights.uri

• https://creativecommons.org/licenses/by-nc-sa/4.0/

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/12117

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/12117