{"id":{"repo_id":"lima","oai_identifier":"oai:repositorio.ulima.edu.pe:20.500.12724/12117"},"canonical_url":"https://search.dev.ndltd.org/etd/lima/oai:repositorio.ulima.edu.pe:20.500.12724/12117","repository":{"repo_id":"lima","name":"Universidad de Lima","base_url":"https://repositorio.ulima.edu.pe/oai/request"},"display":{"title":"Análisis e implementación de la fidelización de clientes mediante la aplicación de inbound marketing y CRM del centro de entrenamiento funcional RG Fitness","abstract":"This research’s suggests to demonstrate the increase in the percentage of customer satisfaction based on the use of inbound marketing techniques to draw and increase the number of customers (to draw the target audience of the business) and the use of CRM strategies. 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La investigación demuestra que la aplicación de ambas propuestas de mejora, generan un incremento en el porcentaje de satisfacción del cliente de un 75% a un 92%."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:source","label":"Dc Source","values":["Repositorio Institucional - Ulima","Universidad de Lima"]},{"key":"dc:title","label":"Title","values":["Análisis e implementación de la fidelización de clientes mediante la aplicación de inbound marketing y CRM del centro de entrenamiento funcional RG Fitness"]}]}],"canonical_facts":{"dc:contributor.advisor":["Huaynate Mato, Edwin David"],"dc:creator":["Vargas Ruiz, Mariella del Rosario"],"dc:date.accessioned":["2020-12-16T18:35:48Z"],"dc:date.available":["2020-12-16T18:35:48Z"],"dc:date.issued":["2020"],"dc:description.abstract":["This research’s suggests to demonstrate the increase in the percentage of customer satisfaction based on the use of inbound marketing techniques to draw and increase the number of customers (to draw the target audience of the business) and the use of CRM strategies. 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