Análisis e implementación de la fidelización de clientes mediante la aplicación de inbound marketing y CRM del centro de entrenamiento funcional RG Fitness
type: CreativeWork
description: This research’s suggests to demonstrate the increase in the percentage of customer satisfaction based on the use of inbound marketing techniques to draw and increase the number of customers (to draw the target audience of the business) and the use of CRM strategies. The research uses a mixed method with the completion of 47 surveys to RG Fitness clients, 152 surveys to non-clients, an interview to the business owner and surveys to specialists on the field of digital marketing and customer loyalty. The research shows that the use of both improvement proposals generates an increase in the percentage of customer satisfaction from 75% to 92%.
abstract: This research’s suggests to demonstrate the increase in the percentage of customer satisfaction based on the use of inbound marketing techniques to draw and increase the number of customers (to draw the target audience of the business) and the use of CRM strategies. The research uses a mixed method with the completion of 47 surveys to RG Fitness clients, 152 surveys to non-clients, an interview to the business owner and surveys to specialists on the field of digital marketing and customer loyalty. The research shows that the use of both improvement proposals generates an increase in the percentage of customer satisfaction from 75% to 92%.
author: Vargas Ruiz, Mariella del Rosario
language: spa
keywords: Consumer satisfaction, Customer relationships, Satisfacción del cliente, Relaciones con el cliente, Marketing
license: https://creativecommons.org/licenses/by-nc-sa/4.0/
date published: 2020
date modified: 2026-07-24T02:50:21Z
provider: Universidad de Lima
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: Universidad de Lima

PropertyValue
property ID: Handle
value: https://hdl.handle.net/20.500.12724/12117