I Am Human Rights: Leveraging Social Media Identity Recasting for Human Rights Acceptance in the United States

<p>This paper explores how consumer identity is evolving as a response to technology and how for-profit brands are leveraging that identity evolution. It then posits that in order for human rights to become normalized in the United States, human rights NGOs must adopt the same strategics as their for-profit competitors or risk losing the next generation and becoming obsolete.</p>

Name thesis:degree_name

Master of Arts in American Studies (MAST)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

American Studies

Year dc:date.available

2012

Author dc:creator

• Echols, Noah

Contributors dc:contributor

• Dr. Kenneth Maffitt
• Dr. Amber Hutchins

• social media
• human rights
• technology and identity
• non-governmental organizations
• Communication Technology and New Media

Repository record dc:identifier

https://digitalcommons.kennesaw.edu/etd/508

OAI identifier oai:identifier

oai:digitalcommons.kennesaw.edu:etd-1509