I Am Human Rights: Leveraging Social Media Identity Recasting for Human Rights Acceptance in the United States
type: CreativeWork
description: This paper explores how consumer identity is evolving as a response to technology and how for-profit brands are leveraging that identity evolution. It then posits that in order for human rights to become normalized in the United States, human rights NGOs must adopt the same strategics as their for-profit competitors or risk losing the next generation and becoming obsolete.
abstract: This paper explores how consumer identity is evolving as a response to technology and how for-profit brands are leveraging that identity evolution. It then posits that in order for human rights to become normalized in the United States, human rights NGOs must adopt the same strategics as their for-profit competitors or risk losing the next generation and becoming obsolete.
author: Echols, Noah
keywords: social media, human rights, technology and identity, non-governmental organizations, Communication Technology and New Media
date published: 2012-04-01T07:00:00Z
date modified: 2026-07-24T02:42:45Z
provider: Kennesaw State University
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: Kennesaw State University