Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 11 of 11 for “"consumer identity"”.
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An Eriksonian Approach to Consumer Identity
… December 2013. An Eriksonian Approach to Consumer Identity. Major Professor: Richard A. Feinberg.</p> <p>Ego development is the fifth stage in Erikson's Lifecycle Development theory (1959) and is a major psychosocial stage beginning in adolescence and lasting into emerging adulthood. Past …
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Consumer identity: the case of home confined consumers
… lived consumption expenences that home confined consumers employ to retain an identity in absence of direct marketplace interaction. Home confined consumers account for a significant percentage of the population that are termed disabled. This group of consumers are relatively fast growing and the …
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Consumer identity & Nigerian wedding rituals : a blended netnography approach
… her prominent cosmopolitan tendencies and large consumer market, rife with Nigerian and non-Nigerian consumer goods. In particular, Nigerian wedding rituals were explored due to their proximity to the global white wedding and concentration of conspicuous consumption. Methodologically, a blended …
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THE MATERIAL CULTURE OF SLAVERY: CONSUMER IDENTITY AND SOCIAL STRATIFICATION IN HACIENDA LA ESPERANZA, MANATÍ, PUERTO RICO
… model, and Paul R. Mullins’ notions of consumerism and identity. Research results showed that the enslaved individuals of Hacienda La Esperanza were active yet highly restricted participants and consumers of the local market economy. Their limited market participation is evidence of …
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I Am Human Rights: Leveraging Social Media Identity Recasting for Human Rights Acceptance in the United States
<p>This paper explores how consumer identity is evolving as a response to technology and how for-profit brands are leveraging that identity evolution. It then posits that in order for human rights to become normalized in the United States, human rights NGOs must adopt the same strategics as their …
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Subcultural Acculturation: A Dialectic approach to consumer acculturation of second generation British Pakistani Men
… very effective in identifying different types of identity projects, running the gamut from assimilative, integrationist, to rejectionist; where the individual migrants either accept, combine or reject the ‘home’ and ‘host’ national cultures. However, the literature has ignored the heterogeneity …
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A study of Albanian and UK consumers' identity creation within food shopping experiences: a consumer culture theory approach.
… the relationship that Albanian and UK consumers have with food shopping culture, and how their choice of food outlets is affected by social factors. An emic approach is used to gather 'culture-rich' data with regards to the reasons why consumers choose farmers' markets or supermarkets …
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Exploring digital discourse with Chinese characteristics: contradictions and tensions
… is a tendency among all actors to construct a consumer identity to replace a more politically active citizen identity. Through analysing digital discourse from these three actors, this thesis also identifies several features of ideology and the mechanisms of how ideologies work in contemporary …
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Enacting other foodworlds: Affective food initiatives performing a care-full politics of difference
… has been collapsed into a politics of consumer identity, which is studied from the outside in abstract terms. More recently, these ways of framing food knowledge have been criticised in the literature for oversimplifying the complex set of objects, moments, sites and relationships that …
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New consumption identities in virtual worlds. The case of Second Life.
… development of new technologies influences consumers in many different ways reaching far beyond the shift in consumption patterns, challenging the way consumers live their lives. The role of new information technologies is continually growing in our daily lives changing the way we see the …
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The alienation of humans from nature: media and environmental discourse
… culprit that impinges on people identified as consumers. Added environmental responsibility for the “green” consumer can overwhelm them, and negative connotations associated with environmentalist suggest people avoid that label. And the odds seem to be in nature’s favor, when the individual is …