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Athens University Economics and Business (AUEB)
MARKETING ΤΩΝ ΥΠΗΡΕΣΙΩΝ ΤΩΝ ΚΡΟΥΑΖΙΕΡΩΝ (ΓΙΑ ΟΤΙ ΑΦΟΡΑ ΤΗΝ ΕΛΛΑΔΑ)
Abstract
dc:descriptionTHIS THESIS EXAMINES THE MARKETING OF CRUISE SERVICES WITH REFERENCE TO GREECE. IT ANALYSES THE MARKETING POLICIES PURSUED AT PRESENT BY GREEK CRUISE OPERATIONS AND IDENTIFIES THEIR KEY PROBLEMS. IT THEN PROCEEDS TO PROPOSE POLICY CHANGES IN KEY AREAS OF THE MARKETING MIX, SUCH AS PRICING, DISTRIBUTION AND SERVICE.
Degree
thesis:*- Grantor dc:publisher
- Athens University Economics and Business (AUEB)
- Year dc:date
- 1986
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Hasan, Syed
Subjects
dc:subject × 13Rights
- Language dc:language
- gre
Identifiers
dc:identifier.*- Identifier
- 10.12681/eadd/0241
- OAI identifier oai:identifier
- oai:10442/0241