{"id":{"repo_id":"greece","oai_identifier":"oai:10442/0241"},"canonical_url":"https://search.dev.ndltd.org/etd/greece/oai:10442/0241","repository":{"repo_id":"greece","name":"Greek National Archive of PhD Theses","base_url":"https://phdtheses.ekt.gr/eadd_oai/request"},"display":{"title":"MARKETING ΤΩΝ ΥΠΗΡΕΣΙΩΝ ΤΩΝ ΚΡΟΥΑΖΙΕΡΩΝ (ΓΙΑ ΟΤΙ ΑΦΟΡΑ ΤΗΝ ΕΛΛΑΔΑ)","abstract":"THIS THESIS EXAMINES THE MARKETING OF CRUISE SERVICES WITH REFERENCE TO GREECE. IT ANALYSES THE MARKETING POLICIES PURSUED AT PRESENT BY GREEK CRUISE OPERATIONS AND IDENTIFIES THEIR KEY PROBLEMS. IT THEN PROCEEDS TO PROPOSE POLICY CHANGES IN KEY AREAS OF THE MARKETING MIX, SUCH AS PRICING, DISTRIBUTION AND SERVICE.","abstract_html":"THIS THESIS EXAMINES THE MARKETING OF CRUISE SERVICES WITH REFERENCE TO GREECE. IT ANALYSES THE MARKETING POLICIES PURSUED AT PRESENT BY GREEK CRUISE OPERATIONS AND IDENTIFIES THEIR KEY PROBLEMS. IT THEN PROCEEDS TO PROPOSE POLICY CHANGES IN KEY AREAS OF THE MARKETING MIX, SUCH AS PRICING, DISTRIBUTION AND SERVICE.","abstract_has_math":false,"creators":["Hasan, Syed"],"institution":"Athens University Economics and Business (AUEB)","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1986,"date_issued":"1986","date_published":"1986","updated_at":"2026-07-24T02:25:08Z","subjects":["Cruising","Market research","Marketing","Tourism","Ανάλυση αγοράς","ΑΝΑΠΤΥΞΗ ΠΩΛΗΣΕΩΝ","ΔΙΟΙΚΗΣΗ ΕΠΙΧΕΙΡΗΣΕΩΝ","ΚΡΟΥΑΖΙΕΡΕΣ","Τουρισμός","Κοινωνικές Επιστήμες","Οικονομικά και Επιχειρήσεις","Social Sciences","Economics and Business"],"languages":["gre"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["10.12681/eadd/0241"],"render_values":[{"text":"10.12681/eadd/0241","href":"https://doi.org/10.12681/eadd/0241","code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/10442/hedi/0241","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Hasan, Syed"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["1986"]},{"key":"dc:publisher","label":"Institution","values":["Athens University Economics and Business (AUEB)","Οικονομικό Πανεπιστήμιο Αθηνών"]},{"key":"dc:type","label":"Dc Type","values":["PhD Thesis"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Cruising","Market research","Marketing","Tourism","Ανάλυση αγοράς","ΑΝΑΠΤΥΞΗ ΠΩΛΗΣΕΩΝ","ΔΙΟΙΚΗΣΗ ΕΠΙΧΕΙΡΗΣΕΩΝ","ΚΡΟΥΑΖΙΕΡΕΣ","Τουρισμός","Κοινωνικές Επιστήμες","Οικονομικά και Επιχειρήσεις","Social Sciences","Economics and Business"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["gre"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["10.12681/eadd/0241","http://hdl.handle.net/10442/hedi/0241"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["THIS THESIS EXAMINES THE MARKETING OF CRUISE SERVICES WITH REFERENCE TO GREECE. IT ANALYSES THE MARKETING POLICIES PURSUED AT PRESENT BY GREEK CRUISE OPERATIONS AND IDENTIFIES THEIR KEY PROBLEMS. IT THEN PROCEEDS TO PROPOSE POLICY CHANGES IN KEY AREAS OF THE MARKETING MIX, SUCH AS PRICING, DISTRIBUTION AND SERVICE.","Η ΔΙΑΤΡΙΒΗ ΑΝΑΦΕΡΕΤΑΙ ΣΤΟ MARKETING ΤΩΝ ΥΠΗΡΕΣΙΩΝ ΓΙΑ ΚΡΟΥΑΖΙΕΡΕΣ ΣΤΟΝ ΕΛΛΑΔΙΚΟ ΧΩΡΟ. ΕΙΔΙΚΟΤΕΡΑ ΑΝΑΛΥΟΝΤΑΙ ΟΙ ΠΟΛΙΤΙΚΕΣ MARKETING ΠΟΥ ΑΚΟΛΟΥΘΟΥΝ ΟΙ ΕΛΛΗΝΙΚΕΣ ΕΤΑΙΡΕΙΕΣ ΚΡΟΥΑΖΙΕΡΟΠΛΟΙΩΝ, ΕΝΤΟΠΙΖΟΝΤΑΙ ΤΑ ΠΡΟΒΛΗΜΑΤΑ ΠΟΥ ΤΟΥΣ ΑΠΑΣΧΟΛΟΥΝ ΚΑΙ ΠΡΟΤΕΙΝΟΝΤΑΙ ΛΥΣΕΙΣ."]},{"key":"dc:title","label":"Title","values":["MARKETING ΤΩΝ ΥΠΗΡΕΣΙΩΝ ΤΩΝ ΚΡΟΥΑΖΙΕΡΩΝ (ΓΙΑ ΟΤΙ ΑΦΟΡΑ ΤΗΝ ΕΛΛΑΔΑ)","MARKETING OF CRUISING SERVICES"]}]}],"canonical_facts":{"dc:creator":["Hasan, Syed"],"dc:date":["1986"],"dc:description":["THIS THESIS EXAMINES THE MARKETING OF CRUISE SERVICES WITH REFERENCE TO GREECE. IT ANALYSES THE MARKETING POLICIES PURSUED AT PRESENT BY GREEK CRUISE OPERATIONS AND IDENTIFIES THEIR KEY PROBLEMS. IT THEN PROCEEDS TO PROPOSE POLICY CHANGES IN KEY AREAS OF THE MARKETING MIX, SUCH AS PRICING, DISTRIBUTION AND SERVICE.","Η ΔΙΑΤΡΙΒΗ ΑΝΑΦΕΡΕΤΑΙ ΣΤΟ MARKETING ΤΩΝ ΥΠΗΡΕΣΙΩΝ ΓΙΑ ΚΡΟΥΑΖΙΕΡΕΣ ΣΤΟΝ ΕΛΛΑΔΙΚΟ ΧΩΡΟ. ΕΙΔΙΚΟΤΕΡΑ ΑΝΑΛΥΟΝΤΑΙ ΟΙ ΠΟΛΙΤΙΚΕΣ MARKETING ΠΟΥ ΑΚΟΛΟΥΘΟΥΝ ΟΙ ΕΛΛΗΝΙΚΕΣ ΕΤΑΙΡΕΙΕΣ ΚΡΟΥΑΖΙΕΡΟΠΛΟΙΩΝ, ΕΝΤΟΠΙΖΟΝΤΑΙ ΤΑ ΠΡΟΒΛΗΜΑΤΑ ΠΟΥ ΤΟΥΣ ΑΠΑΣΧΟΛΟΥΝ ΚΑΙ ΠΡΟΤΕΙΝΟΝΤΑΙ ΛΥΣΕΙΣ."],"dc:identifier":["10.12681/eadd/0241","http://hdl.handle.net/10442/hedi/0241"],"dc:language":["gre"],"dc:publisher":["Athens University Economics and Business (AUEB)","Οικονομικό Πανεπιστήμιο Αθηνών"],"dc:subject":["Cruising","Market research","Marketing","Tourism","Ανάλυση αγοράς","ΑΝΑΠΤΥΞΗ ΠΩΛΗΣΕΩΝ","ΔΙΟΙΚΗΣΗ ΕΠΙΧΕΙΡΗΣΕΩΝ","ΚΡΟΥΑΖΙΕΡΕΣ","Τουρισμός","Κοινωνικές Επιστήμες","Οικονομικά και Επιχειρήσεις","Social Sciences","Economics and Business"],"dc:title":["MARKETING ΤΩΝ ΥΠΗΡΕΣΙΩΝ ΤΩΝ ΚΡΟΥΑΖΙΕΡΩΝ (ΓΙΑ ΟΤΙ ΑΦΟΡΑ ΤΗΝ ΕΛΛΑΔΑ)","MARKETING OF CRUISING SERVICES"],"dc:type":["PhD Thesis"]},"updated_at":"2026-07-24T02:25:08Z"}