NDLTD logo NDLTD Union Catalog and Global ETD Search

Global ETD Search

Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.

Results

Showing 1 to 20 of 96 for “"Marketing-Mix"”.

  1. Temporal changes in marketing mix effectiveness

    Andrews, Rick L.Virginia Tech1992

    … explain temporal changes in the effectiveness of marketing mix variables. Three potential explanations for these changes in market response are explored: (1) changes in market response associated with industry evolution, (2) trends in market response which may be related to changes in consumer …

    vt Repository record

  2. Structural changes in online retailing and the marketing mix

    Naujoks, TobiasHHL Leipzig Graduate School of Management

    … and voice dialog interfaces, to improve marketing mix decision-making.

    qucosa-diss

  3. A marketing mix model developed from single source data : a semiparametric approach

    Abe, MakotoMassachusetts Institute of Technology1991

    Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Physics, 1991.

    mit Repository record

  4. Management of the marketing mix, using models based on household level data

    Hauksson, Árni G. (Árni Gudmundur), 1968-Massachusetts Institute of Technology1994

    Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 1994.

    mit Repository record

  5. Determining the significant marketing mix elements influencing small retail businesses’ success in Durban Central

    Mahohoma, Norman2025

    Submitted in fulfilment of the requirements of the degree of Master of Management Sciences specialising in Business Administration at the Durban University of Technology, Durban, South Africa, 2024.

    dut Repository record

  6. Penerapan strategi Marketing Mix pada Biro Jasa Transportasi Safara Tour Travel Bojonegoro Jawa Timur

    Febrianto, Aditya IndraUniversitas Islam Negeri Maulana Malik Ibrahim2014

    … paket umroh, rapat, dll. Dengan adanya strategi marketing mix diharapkan akan mempermudah pihak pemasaran Safara Tour Travel dalam memasarkan jasanya tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana penerapan strategi Marketing Mix dan dampaknya terhadap Safara Tour Travel Bojonegoro …

    malang Repository record

  7. Analisis strategi pemasaran berbasis syariah (pendekatan marketing mix): Studi pada Hotel Grand Kalpataru Syariah Malang

    Yulianto, RifqiUniversitas Islam Negeri Maulana Malik Ibrahim2014

    … dapat dilakukan dengan mengoptimalkan syariah marketing pada marketing mix. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi pemasaran syariah yang dikembangkan Hotel Grand Kalpataru Syariah yang ditinjau melalui pendekatan marketing mix. Paradigma penelitian ini adalah …

    malang Repository record

  8. El Marketing mix y el posicionamiento de una marca de agua de mesa en Lima

    Cassinelli Chiamulera, Veronica Giulia, Pinto Cornejo, Joaquin JaimeUniversidad de Lima2025

    … tuvo como objetivo general demostrar que el marketing mix permite favorecer el posicionamiento de una marca de agua de mesa en Lima. Dicho objetivo se dividió según las variables de las 4Ps (producto, distribución, promoción y precio) en objetivos específicos que se relacionan con elementos …

    lima Repository record

  9. Beyond the Glass: Examining Wine Tasting Room Profitability Using the 4Ps of the Marketing Mix

    Adams, Meredith ElaineVirginia Tech2016

    … sources outlining best practices within wine marketing, there is a clear need to identify and classify the literature on this topic. This research applies a marketing theoretical approach using the 4Ps (product, place, price, and promotion) of the marketing mix in conjunction with a …

    vt Repository record

  10. Penerapan strategi marketing mix pada penggunaan produk Bancassurance: Studi pada PT. Bank Syariah Mandiri KC Malang

    Mayangsari, Aji KurniaUniversitas Islam Negeri Maulana Malik Ibrahim2014

    … itu bank juga harus memperhatikan strategi marketing yang dilakukan karena penentuan strategi merupakan aspek penting dalam kegiatan pemasaran. Penelitian ini bertujuan untuk mengetahui bagaimana penerapan strategi Marketing Mix dan dampaknya terhadap BSM Malang dengan menggunakan penelitian …

    malang Repository record

  11. Leveraging the service marketing mix to reduce price sensitivity in product-centric B2B firms across Europe

    Seixas, Jorge Miguel Rego Metelo2025

    … de mestrado explora a utilização da lógica do marketing de serviços para reduzir a sensibilidade ao preço entre as Pequenas e Médias Empresas (PMEs) multiculturais na Europa, da indústria de construção pré-fabricada, tanto em clientes como em fornecedores. A dissertação apresenta um quadro …

    aberta Repository record

  12. Investigating the Effect of Construction Companies’ Marketing Mix on the Experience of Customers in the Gulf Region

    Al-Fadly, AhmadDe Montfort University2019

    … a lucid mechanism as to how the 7Ps of the marketing mix directly affect client experience has not yet been determined, as no extant studies have undertaken a detailed investigation of this area. The need to establish such an investigation becomes more pressing in wake of the fact that …

    de-montfort Repository record

  13. The Use Of Strategic Special Events In The Public Relations And Marketing Mix: A Graduate Course Curriculum

    Ferrigno, Martybeth

    shu-thes Repository record

  14. The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia

    Othman, Bestoon AbdulmagedUniversiti Tun Hussein Onn Malaysia2020

    … is to examine the relationship between service marketing mix and Umrah service quality on customer loyalty towards Umrah travel agents, and the mediating effect of customer satisfaction in the relationship between service marketing mix/service quality and customer loyalty towards Umrah travel …

    uthm Repository record

  15. Marketing Plan for Columbus State University

    Cockrell, Kaylyn2020

    <p>Marketing is an important tool for capturing customers and sales in business, and it’s equally as important to an institution like Columbus State University (CSU) aiming to capture student customers. The development of a marketing plan through extensive research and planning will contribute to …

    columbus-state Repository record

  16. MARKETING ΤΩΝ ΥΠΗΡΕΣΙΩΝ ΤΩΝ ΚΡΟΥΑΖΙΕΡΩΝ (ΓΙΑ ΟΤΙ ΑΦΟΡΑ ΤΗΝ ΕΛΛΑΔΑ)

    Hasan, SyedAthens University Economics and Business (AUEB)1986

    THIS THESIS EXAMINES THE MARKETING OF CRUISE SERVICES WITH REFERENCE TO GREECE. IT ANALYSES THE MARKETING POLICIES PURSUED AT PRESENT BY GREEK CRUISE OPERATIONS AND IDENTIFIES THEIR KEY PROBLEMS. IT THEN PROCEEDS TO PROPOSE POLICY CHANGES IN KEY AREAS OF THE MARKETING MIX, SUCH AS PRICING, …

    greece Repository record

  17. A modern econometric approach to estimating theoretically consistent demand systems of retail brands

    De Villiers, DylanSchool of Economics2011

    … conducts an empirical investigation of the cake mix and frosting demand system using daily data on sales figures, prices and marketing mix variables. SUR maximum likelihood is used to estimate static and dynamic (error correction) linear almost ideal demand systems. Results compare static and …

    cape-town Repository record

  18. Penerapan bauran pemasaran di Showroom Juanda Mobil Malang

    Budianto, MochUniversitas Islam Negeri Maulana Malik Ibrahim2015

    … dalam penjualan mobil tanpa mengusung konsep marketing, namun secara perlahan, daritahun ketahun Showroom Juanda Mobil Malang melakukan kegiatan marketing dilingkungan bisnis jual beli mobil. Sehingga showroom ini setiap dekake mengalami perubahan yang signifikan dengan mengoptimalkan strategi …

    malang Repository record

  19. Optimal competitive marketing response to entry: Theoretical and empirical analyses

    Gruca, ThomasUniversity of Illinois at Urbana-Champaign2011

    An important problem in marketing that has received little attention is the reaction to entry of new brands by incumbent firms. In this thesis, the marketing mix reaction to entry under different managerial objectives is studied though the formulation of a marketing interaction model and the …

    uiuc Repository record

  20. Understanding student choice of university and marketing strategies in Syrian private higher education

    Al-Fattal, AnasUniversity of Leeds2010

    The focus of this study is student choice and marketing in the private higher education sector in Syria. The literature review shows two contrasting attitudes regarding introducing marketing into education. Over the last few decades, the need for marketing has become more critical for …

    whiterose Repository record

Page 1 of 5