A qualitative study of adolescent views of sugar sweetened beverage taxes

<p>A qualitative study was used to investigate adolescents’ perceptions of sugar-sweetened beverage taxes using the Theory of Planned Behavior (attitude toward the behavior, subjective norms, perceived behavioral control, and behavioral intentions). A secondary purpose was to explore the role of habit in SSB consumption. Three focus groups were conducted at a suburban Detroit middle school with 22 students. Findings suggest that students understand short-and long-term advantages and disadvantages of sugarsweetened beverages and personal and economic impacts of a sugar-sweetened beverage tax, though the economics of a tax was confusing for them. Students stated various factors that would make reducing sugar-sweetened beverage consumption difficult including habit and environment. Some students reported that they would decrease their consumption of sugar-sweetened beverages if 20% taxes were implemented. Sugar- sweetened beverage taxes could be used, in combination with other strategies, to reduce the high level of sugar-sweetened beverage consumption in adolescents.</p>

Name thesis:degree_name

Master of Science (MS)

Level thesis:degree_level

Open Access Thesis

Discipline thesis:degree_discipline

Health Promotion and Human Performance

Year dc:date.available

2015

Author dc:creator

• Krukowski, Claire

Contributors dc:contributor

• Kathleen Mullen Conley
• Megan Sterling
• Alice Jo Rainville

• Adolescents
• Sin Taxes
• Soda
• SSB
• SSB Taxes
• Sugar Sweetened Beverages
• Medicine and Health Sciences

Repository record dc:identifier

https://commons.emich.edu/theses/782

OAI identifier oai:identifier

oai:commons.emich.edu:theses-2158