A qualitative study was used to investigate adolescents’ perceptions of sugar-sweetened beverage taxes using the Theory of Planned Behavior (attitude toward the behavior, subjective norms, perceived behavioral control, and behavioral intentions). A secondary purpose was to explore the role of habit in SSB consumption. Three focus groups were conducted at a suburban Detroit middle school with 22 students. Findings suggest that students understand short-and long-term advantages and disadvantages of sugarsweetened beverages and personal and economic impacts of a sugar-sweetened beverage tax, though the economics of a tax was confusing for them. Students stated various factors that would make reducing sugar-sweetened beverage consumption difficult including habit and environment. Some students reported that they would decrease their consumption of sugar-sweetened beverages if 20% taxes were implemented. Sugar- sweetened beverage taxes could be used, in combination with other strategies, to reduce the high level of sugar-sweetened beverage consumption in adolescents.
","abstract_html":"<p>A qualitative study was used to investigate adolescents’ perceptions of sugar-sweetened beverage taxes using the Theory of Planned Behavior (attitude toward the behavior, subjective norms, perceived behavioral control, and behavioral intentions). A secondary purpose was to explore the role of habit in SSB consumption. Three focus groups were conducted at a suburban Detroit middle school with 22 students. Findings suggest that students understand short-and long-term advantages and disadvantages of sugarsweetened beverages and personal and economic impacts of a sugar-sweetened beverage tax, though the economics of a tax was confusing for them. Students stated various factors that would make reducing sugar-sweetened beverage consumption difficult including habit and environment. Some students reported that they would decrease their consumption of sugar-sweetened beverages if 20% taxes were implemented. Sugar- sweetened beverage taxes could be used, in combination with other strategies, to reduce the high level of sugar-sweetened beverage consumption in adolescents.</p>","abstract_has_math":false,"creators":["Krukowski, Claire"],"institution":null,"degree_name":"Master of Science (MS)","degree_level":"Open Access Thesis","degree_discipline":"Health Promotion and Human Performance","degree_department":null,"school":null,"contributors":["Kathleen Mullen Conley","Megan Sterling","Alice Jo Rainville"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-01-01T08:00:00Z","date_published":"2015-01-01T08:00:00Z","updated_at":"2026-07-24T02:17:13Z","subjects":["Adolescents","Sin Taxes","Soda","SSB","SSB Taxes","Sugar Sweetened Beverages","Medicine and Health Sciences"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://commons.emich.edu/theses/782","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Kathleen Mullen Conley","Megan Sterling","Alice Jo Rainville"]},{"key":"dc:creator","label":"Author","values":["Krukowski, Claire"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2018-03-07T08:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Health Promotion and Human Performance"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Open Access Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Science (MS)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Adolescents","Sin Taxes","Soda","SSB","SSB Taxes","Sugar Sweetened Beverages","Medicine and Health Sciences"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://commons.emich.edu/theses/782"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["A qualitative study was used to investigate adolescents’ perceptions of sugar-sweetened beverage taxes using the Theory of Planned Behavior (attitude toward the behavior, subjective norms, perceived behavioral control, and behavioral intentions). A secondary purpose was to explore the role of habit in SSB consumption. Three focus groups were conducted at a suburban Detroit middle school with 22 students. Findings suggest that students understand short-and long-term advantages and disadvantages of sugarsweetened beverages and personal and economic impacts of a sugar-sweetened beverage tax, though the economics of a tax was confusing for them. Students stated various factors that would make reducing sugar-sweetened beverage consumption difficult including habit and environment. Some students reported that they would decrease their consumption of sugar-sweetened beverages if 20% taxes were implemented. Sugar- sweetened beverage taxes could be used, in combination with other strategies, to reduce the high level of sugar-sweetened beverage consumption in adolescents.
"]},{"key":"dc:title","label":"Title","values":["A qualitative study of adolescent views of sugar sweetened beverage taxes"]}]}],"canonical_facts":{"dc:contributor":["Kathleen Mullen Conley","Megan Sterling","Alice Jo Rainville"],"dc:creator":["Krukowski, Claire"],"dc:date.available":["2018-03-07T08:00:00Z"],"dc:description.abstract":["A qualitative study was used to investigate adolescents’ perceptions of sugar-sweetened beverage taxes using the Theory of Planned Behavior (attitude toward the behavior, subjective norms, perceived behavioral control, and behavioral intentions). A secondary purpose was to explore the role of habit in SSB consumption. Three focus groups were conducted at a suburban Detroit middle school with 22 students. Findings suggest that students understand short-and long-term advantages and disadvantages of sugarsweetened beverages and personal and economic impacts of a sugar-sweetened beverage tax, though the economics of a tax was confusing for them. Students stated various factors that would make reducing sugar-sweetened beverage consumption difficult including habit and environment. Some students reported that they would decrease their consumption of sugar-sweetened beverages if 20% taxes were implemented. Sugar- sweetened beverage taxes could be used, in combination with other strategies, to reduce the high level of sugar-sweetened beverage consumption in adolescents.
"],"dc:identifier":["https://commons.emich.edu/theses/782"],"dc:subject":["Adolescents","Sin Taxes","Soda","SSB","SSB Taxes","Sugar Sweetened Beverages","Medicine and Health Sciences"],"dc:title":["A qualitative study of adolescent views of sugar sweetened beverage taxes"],"thesis:degree_discipline":["Health Promotion and Human Performance"],"thesis:degree_level":["Open Access Thesis"],"thesis:degree_name":["Master of Science (MS)"]},"updated_at":"2026-07-24T02:17:13Z"}