Passenger Knowledge of Airline Safety Icons: A Cultural Study

<p>The purpose of this study was to examine the relationship between Japanese, Korean, and American cultures in their ability to comprehend icons used in airline passenger safety information. The 116 subjects were outbound international airline passengers traveling from San Francisco International Airport to either Japan or Korea. The instrument used contained thirteen icons similar to those on current passenger safety briefing cards. Subjects were asked to identify the icons as accurately as possible. Answers were graded on a three point ordinal scale, and frequency data were obtained. To test for significant differences between cultures, the data were analyzed through use of the chi-square test in a two-way design. Five of the 13 icons showed significant differences in interpretation among the three cultures. Appropriate recommendations were made.</p>

Name thesis:degree_name

Master of Aeronautical Science

Level thesis:degree_level

Thesis - Open Access

Discipline thesis:degree_discipline

Aeronautical Science

Year

1997

Author dc:creator

• Mattingly, Bridget L.

Contributors dc:contributor

• John A. Wise
• John Deaton
• James Cunningham

• airlines
• safety icons
• passengers
• cultural
• Aviation
• Management and Operations

Repository record dc:identifier

https://commons.erau.edu/db-theses/136

OAI identifier oai:identifier

oai:commons.erau.edu:db-theses-1188