The purpose of this study was to examine the relationship between Japanese, Korean, and American cultures in their ability to comprehend icons used in airline passenger safety information. The 116 subjects were outbound international airline passengers traveling from San Francisco International Airport to either Japan or Korea. The instrument used contained thirteen icons similar to those on current passenger safety briefing cards. Subjects were asked to identify the icons as accurately as possible. Answers were graded on a three point ordinal scale, and frequency data were obtained. To test for significant differences between cultures, the data were analyzed through use of the chi-square test in a two-way design. Five of the 13 icons showed significant differences in interpretation among the three cultures. Appropriate recommendations were made.
","abstract_html":"<p>The purpose of this study was to examine the relationship between Japanese, Korean, and American cultures in their ability to comprehend icons used in airline passenger safety information. The 116 subjects were outbound international airline passengers traveling from San Francisco International Airport to either Japan or Korea. The instrument used contained thirteen icons similar to those on current passenger safety briefing cards. Subjects were asked to identify the icons as accurately as possible. Answers were graded on a three point ordinal scale, and frequency data were obtained. To test for significant differences between cultures, the data were analyzed through use of the chi-square test in a two-way design. Five of the 13 icons showed significant differences in interpretation among the three cultures. Appropriate recommendations were made.</p>","abstract_has_math":false,"creators":["Mattingly, Bridget L."],"institution":null,"degree_name":"Master of Aeronautical Science","degree_level":"Thesis - Open Access","degree_discipline":"Aeronautical Science","degree_department":null,"school":null,"contributors":["John A. Wise","John Deaton","James Cunningham"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1997,"date_issued":"1997-04-01T08:00:00Z","date_published":"1997-04-01T08:00:00Z","updated_at":"2026-07-27T19:25:23Z","subjects":["airlines","safety icons","passengers","cultural","Aviation","Management and Operations"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://commons.erau.edu/db-theses/136","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["John A. Wise","John Deaton","James Cunningham"]},{"key":"dc:creator","label":"Author","values":["Mattingly, Bridget L."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"thesis:degree_discipline","label":"Discipline","values":["Aeronautical Science"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis - Open Access"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Aeronautical Science"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["airlines","safety icons","passengers","cultural","Aviation","Management and Operations"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://commons.erau.edu/db-theses/136"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The purpose of this study was to examine the relationship between Japanese, Korean, and American cultures in their ability to comprehend icons used in airline passenger safety information. The 116 subjects were outbound international airline passengers traveling from San Francisco International Airport to either Japan or Korea. The instrument used contained thirteen icons similar to those on current passenger safety briefing cards. Subjects were asked to identify the icons as accurately as possible. Answers were graded on a three point ordinal scale, and frequency data were obtained. To test for significant differences between cultures, the data were analyzed through use of the chi-square test in a two-way design. Five of the 13 icons showed significant differences in interpretation among the three cultures. Appropriate recommendations were made.
"]},{"key":"dc:title","label":"Title","values":["Passenger Knowledge of Airline Safety Icons: A Cultural Study"]}]}],"canonical_facts":{"dc:contributor":["John A. Wise","John Deaton","James Cunningham"],"dc:creator":["Mattingly, Bridget L."],"dc:description.abstract":["The purpose of this study was to examine the relationship between Japanese, Korean, and American cultures in their ability to comprehend icons used in airline passenger safety information. The 116 subjects were outbound international airline passengers traveling from San Francisco International Airport to either Japan or Korea. The instrument used contained thirteen icons similar to those on current passenger safety briefing cards. Subjects were asked to identify the icons as accurately as possible. Answers were graded on a three point ordinal scale, and frequency data were obtained. To test for significant differences between cultures, the data were analyzed through use of the chi-square test in a two-way design. Five of the 13 icons showed significant differences in interpretation among the three cultures. Appropriate recommendations were made.
"],"dc:identifier":["https://commons.erau.edu/db-theses/136"],"dc:subject":["airlines","safety icons","passengers","cultural","Aviation","Management and Operations"],"dc:title":["Passenger Knowledge of Airline Safety Icons: A Cultural Study"],"thesis:degree_discipline":["Aeronautical Science"],"thesis:degree_level":["Thesis - Open Access"],"thesis:degree_name":["Master of Aeronautical Science"]},"updated_at":"2026-07-27T19:25:23Z"}