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Creighton University

The Slaughterhouse Hang-Up in Meat Marketing

Abstract

dc:description.abstract

The purpose of this research paper, The Slaughterhouse Hang-Up of the Meat Industry, is to introduce the reader to the present condition of the meat industry, to highlight its past decade of accomplishments, and to predict some probable and possible changes, strides and trends of the industry. | Primitive packaging, erratic pricing, nonexistent research and development, almost no brand recognition, and profits that average less than one percent combine to make meat marketing a candidate for the marketing failure of the last century.1 I shall criticize the meat industry where I believe it deserves criticism and I shall praise it where I believe it merits praise.

Degree

thesis:*
Grantor dc:publisher
Creighton University
Year dc:date.issued
1971

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Stivers, Ann D.
Advisor dc:contributor.advisor
  • Finneges, Raymond F.

Rights

dc:rights
Statement dc:rights
  • A non-exclusive distribution right is granted to Creighton University and to ProQuest following the publishing model selected above.
Language dc:language.iso
en_US

Identifiers

dc:identifier.*
Handle dc:identifier.uri
http://hdl.handle.net/10504/115454
OAI identifier oai:identifier
oai:cdr.creighton.edu:10504/115454

Chain of custody

source
Harvested from
Creighton University
Base URL
cdr.creighton.edu/server/oai/request
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
related terms
citation

Stivers, Ann D.. The Slaughterhouse Hang-Up in Meat Marketing. Creighton University, 1971. http://hdl.handle.net/10504/115454