The Slaughterhouse Hang-Up in Meat Marketing
The purpose of this research paper, The Slaughterhouse Hang-Up of the Meat Industry, is to introduce the reader to the present condition of the meat industry, to highlight its past decade of accomplishments, and to predict some probable and possible changes, strides and trends of the industry. | Primitive packaging, erratic pricing, nonexistent research and development, almost no brand recognition, and profits that average less than one percent combine to make meat marketing a candidate for the marketing failure of the last century.1 I shall criticize the meat industry where I believe it deserves criticism and I shall praise it where I believe it merits praise.
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