Integrated Marketing Communications: Branding Plan for Medicare y Mucho Mas

The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and show how to measure the effectiveness of the brand.

Name thesis:degree_name

MA

Grantor dc:publisher

Brigham Young University - Provo

Author dc:creator

• Camano, Javier

• branding
• communications
• marketing
• integrated
• Medicare
• Medicaid
• Health Management
• Loyalty
• IMC
• Communication

Language dc:language

English

Repository record dc:identifier

https://scholarsarchive.byu.edu/etd/472

OAI identifier oai:identifier

oai:scholarsarchive.byu.edu:etd-1471