Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 767 for “"Loyalty"”.
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A qualitative analysis of the loyalty building attributes of customer loyalty programs on gaining loyalty to brands
… strategies to instill long-tern consumer loyalty among organisations' most valued customers. At the forefronts of these strategies are customer loyalty programs. Since the inception of the first loyalty program, AAdvantage in 1981, the marketplace has seen a proliferation of these programs …
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Automobile Brand Loyalty
Made available in DSpace on 2015-05-12T21:40:50Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7000853.PDF: 3647967 bytes, checksum: e7266eb3b0b1c9fb721a412244d7559d (MD5) Previous issue date: 1969
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Reimagining loyalty rewards programmes via blockchain: usage, loyalty, and firm performance
… technology is poised to revolutionise the loyalty programme (LP) landscape. Still, there is a dearth of research exploring the factors that influence the acceptance and resultant loyalty creation of blockchain-based LPs. This study examines the relationship between technological acceptance, …
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Factors affecting employee loyalty
Thesis. 1975. M.S.--Massachusetts Institute of Technology. Alfred P. Sloan School of Management.
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Transfer Effect of Trust, Satisfaction and Loyalty Link: Building Loyalty Relationships through an E-Contact Center
… an important role in the creation of customer loyalty. The purpose of this study was to investigate the effect of consumer trust in information and communication technology on the trust, satisfaction, and loyalty that customers develop with e-contact centers and to provide an integrated model …
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Distribution loyalty: Towards a conceptual model
… increasing importance of business-to-business loyalty, distributor loyalty (loyalty between a distributor and a supplier) has attracted very limited academic research. This these develops and test the construct of distributor loyalty through a synthesis of the related fields of customer loyalty …
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Factors influencing loyalty towards startup products /
… exploration of factors influencing consumer loyalty towards startup products. By examining various demographic characteristics like age, gender, education, city size, and income, the study aimed to discern correlations with purchasing behavior and impact of some factors on loyalty towards …
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Professional Mothers' Loyalty To Their Employers
… interface is associated with such women's loyalty to their employers. Specifically, this research examines how work-to-family conflict, coworker support, supervisor support, and supportive workplace culture are associated with professional mothers' loyalty to their employers.</p> <p>The …
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Constructing brand loyalty via social networks
Identifying the construction of brand loyalty via social networks requires an analysis of the information sharing of a product or brand amongst a social network, therefore indicating the strength of the brand loyalty members of a social network not only have towards a brand, but also promote to …
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Effects of Online Brand Community on Value Creation Practices and Brand Loyalty: Mediating Effects of Community Loyalty
… community on value creation practices and brand loyalty, (c) testing the mediating effects of community loyalty in a relationship between value creation practices and brand loyalty, and (d) testing the effects of consumers’ motivation for participation on online brand community. A survey-based …
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Drivers of guest loyalty in the hotel industry in New Zealand: The role of staff loyalty, service quality, guest satisfaction and commitment, and the influence of loyalty programmes
… focused on investigating the drivers of guest loyalty in the hotel industry. Specifically, the study further explored the role of staff loyalty, service quality, guest satisfaction and commitment, and the influence of loyalty programmes. The research methodology used both qualitative and …
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Retail loyalty programmes : relationship quality and customer loyalty between the card-holder and the retailer in South Africa
Submitted in compliance with the requirements for the Doctorate in Philosophy: Management Science (Marketing), Durban University of Technology, Durban. South Africa, 2017.
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Examining Loyalty The Folk and The Philosopher
… age of individualism, conservative concepts of loyalty have slipped into the background of the Great Conversation. While this may be true in the field of ethical philosophy, it is not true elsewhere. In this paper, I examine loyalty from the perspectives of the "folk and the philosopher" where I …
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Structural design framework for online loyalty programmes
Research into the structural design of online loyalty programmes is conspicuous by its relative novelty. The trend has been to extend traditional offline loyalty programmes into this new environment even though considerable differences exist between the two domains. At the same time web start-up …
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Student loyalty assessment with online master's programs
… between factors that may lead to student loyalty in online graduate educational programs. Specifically, the study seeks to examine the relationships between service quality, technology, trust, commitment and satisfaction, reputation and ultimately loyalty. A new model is presented, which …
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Customer loyalty in the public transportation context
… strategy to identify the key drivers of customer loyalty to public transportation agencies, using the Chicago Transit Authority (CTA) as a case study. Once these influencing factors have been identified for the general population, loyalty differences between key market segments can be tested and …
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Intimacy, identity and loyalty: Exploring the mediation pathways towards donor loyalty and the moderating role of donor identity esteem
… situation is increasingly prominent, donor loyalty is one of the biggest challenges facing the charity sector in many countries today. Research in fundraising has shown that even a small improvement in donor loyalty can have a huge impact on charity income in the long term. Although …
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Honorable Decisions: Clerical Loyalty During the American Revolution
… emphasize that denomination determined political loyalty, this study seeks to show how varying perceptions of honor could create a patriotic Anglican, a hesitant Lutheran and a Loyalist Anglican from three devout colonists.</p>
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