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Durban University of Technology
Retail loyalty programmes : relationship quality and customer loyalty between the card-holder and the retailer in South Africa
Abstract
dc:descriptionSubmitted in compliance with the requirements for the Doctorate in Philosophy: Management Science (Marketing), Durban University of Technology, Durban. South Africa, 2017.
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Corbishley, Karen Margaret
- Contributors dc:contributor
-
- Meintjes, Corné
- Mason, Roger Bruce
Subjects
dc:subject × 6Rights
- Language dc:language
- en
Identifiers
dc:identifier.*- Identifier
-
683424
https://doi.org/10.51415/10321/2550 - OAI identifier oai:identifier
- oai:openscholar.dut.ac.za:10321/2550