Analisando as estratégias dos influenciadores aplicados ao marketing digital: um estudo comparativo entre contas do setor do turismo no Instagram

This study aims to analyze two Instagram accounts (@soteropobretano e @asmelhorescoisasdesalvador) in the tourism segment, investigating the enunciation mechanisms and the discursive strategies of content creators. The research examines how argumentation, content curation, and discourse are used to build engaging narratives and promote audience engagement. In a scenario where communication becomes increasingly multimodal and interactive, the study focuses on the strategies of posts, seeking to understand how content creators communicate with their followers. The focus is on how these accounts employ visual elements, captions, and hashtags to convey information and effectively promote tourist destinations and/or local events, as well as observing how interaction data can be used as regular cues to enhance engagement strategies with followers.

Grantor dc:publisher

Universidade Federal da Bahia

Year dc:date.issued

2024

Author dc:creator

• Gomes, Mariana Cristina da Silva

• Linguagem digital
• Instagram
• Argumentação

Statement dc:rights

• Acesso Aberto

Language dc:language

por

Repository record dc:identifier.uri

https://repositorio.ufba.br/handle/ri/40643

OAI identifier oai:identifier

oai:repositorio.ufba.br:ri/40643