{"id":{"repo_id":"brazil-ufba","oai_identifier":"oai:repositorio.ufba.br:ri/40643"},"canonical_url":"https://search.dev.ndltd.org/etd/brazil-ufba/oai:repositorio.ufba.br:ri/40643","repository":{"repo_id":"brazil-ufba","name":"Brazil UFBA","base_url":"https://repositorio.ufba.br/oai/request"},"display":{"title":"Analisando as estratégias dos influenciadores aplicados ao marketing digital: um estudo comparativo entre contas do setor do turismo no Instagram","abstract":"This study aims to analyze two Instagram accounts (@soteropobretano e @asmelhorescoisasdesalvador) in the tourism segment, investigating the enunciation mechanisms and the discursive strategies of content creators. The research examines how argumentation, content curation, and discourse are used to build engaging narratives and promote audience engagement. In a scenario where communication becomes increasingly multimodal and interactive, the study focuses on the strategies of posts, seeking to understand how content creators communicate with their followers. The focus is on how these accounts employ visual elements, captions, and hashtags to convey information and effectively promote tourist destinations and/or local events, as well as observing how interaction data can be used as regular cues to enhance engagement strategies with followers.","abstract_html":"This study aims to analyze two Instagram accounts (@soteropobretano e @asmelhorescoisasdesalvador) in the tourism segment, investigating the enunciation mechanisms and the discursive strategies of content creators. The research examines how argumentation, content curation, and discourse are used to build engaging narratives and promote audience engagement. 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The research examines how argumentation, content curation, and discourse are used to build engaging narratives and promote audience engagement. In a scenario where communication becomes increasingly multimodal and interactive, the study focuses on the strategies of posts, seeking to understand how content creators communicate with their followers. The focus is on how these accounts employ visual elements, captions, and hashtags to convey information and effectively promote tourist destinations and/or local events, as well as observing how interaction data can be used as regular cues to enhance engagement strategies with followers."]},{"key":"dc:title","label":"Title","values":["Analisando as estratégias dos influenciadores aplicados ao marketing digital: um estudo comparativo entre contas do setor do turismo no Instagram"]}]}],"canonical_facts":{"dc:creator":["Gomes, Mariana Cristina da Silva"],"dc:date.accessioned":["2024-11-19T13:19:02Z"],"dc:date.available":["2024-11-19T13:19:02Z"],"dc:date.issued":["2024-09-03"],"dc:description.abstract":["This study aims to analyze two Instagram accounts (@soteropobretano e @asmelhorescoisasdesalvador) in the tourism segment, investigating the enunciation mechanisms and the discursive strategies of content creators. 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