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Athabasca University
Understanding customer engagement: What makes customers more likely to provide feedback to an organization in the services sector
Abstract
dc:description2013-07
Degree
thesis:*- Name thesis:degree_name
- Doctor of Business Administration (DBA)
- Level thesis:degree_level
- doctoral
- Discipline thesis:degree_discipline
- Faculty of Business
- Grantor dc:publisher
- Athabasca University
- Year dc:date
- 2013
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Robinson, Nadine
- Contributors dc:contributor
-
- Celuch, Kevin (University of Southern Indiana)
- McQuitty, Shaun (Faculty of Business, Athabasca University)
- Devine, Kay (Faculty of Business, Athabasca University)
- Goodwin, Stephen (Illinois State University)
- Olsen, Douglas (Arizona State University)
Subjects
dc:subject × 8Identifiers
dc:identifier.*- Identifier
- TC-AEAU-29