Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 47 for “"source credibility"”.
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Message variation and source credibility in advertising
… the empirical literature on the effects of source credibility and message variation on persuasive communication. Much of the credibility literature on the persuasive effects of source has been contradictory, for four main reasons. First, the dimensions used to define credibility are often …
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Source credibility and the persuasiveness of public saftey messages communicated via social media
… sought to understand whether organizational sources are more credible and persuasive than individual sources during times of crisis. 110 adult residents of a suburban Texas community were asked to view simulated public safety messages presented within a social media channel, and then complete …
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Source Credibility and Belief Change: An Analysis of Two Psychological Models of Persuasion
Made available in DSpace on 2014-12-13T18:21:48Z (GMT). No. of bitstreams: 1 7714965.pdf: 4090287 bytes, checksum: b3835d83b376babc7f3e0f3b7380ca8b (MD5) Previous issue date: 1977
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The effects of on-screen messages on viewer perceptions of source credibility and issue valence
… of on-screen messages on viewer perceptions of source credibility and issue valence. Previous research has found that elites utilize framing in order to alter viewer perceptions and change public opinion. An experiment was conducted, which examined whether on-screen messages displayed during a …
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To clickbait or not to clickbait? : an examination of clickbait headline effects on source credibility
… headlines on Facebook influences the perceived credibility of the story source by employing a 2 (news type) x 2 (source type) x 2 (level of source credibility) online experiment. Participants were presented with either clickbait or traditional science news headlines, which differed in the type …
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The effect of sponsorship disclosure on consumers perception of source credibility and the likelihood to recommend organic hair care products
… the effect of sponsorship disclosure on source credibility remains under-researched in academia. This study aimed to address this research gap in two parts. Firstly, by evaluating the characteristics and significance of social media influencers. Secondly, by investigating the effect of …
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Source credibility and similarity of self-generated and externally-provided anchors predicts final responses: A metacognitive perspective of the anchoring heuristic
… in addition to self-generated anchors (SGAs), source credibility and the similarity between SGAs and externally-provided anchors (EPA) influence anchoring through metacognitive processing. Participants were asked to respond to two trivia questions and were required to express their initial …
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Two Papers on "How Perceptions of Fairness and Influences of Social Capital and Source Credibility Matter to Compensation Committees And Investors"
… to examine the influences of social capital, source credibility, and fairness on the decision making process of compensation committee members when making an executive compensation decision as well as whether an expectation gap exists between the committee members and nonprofessional investors …
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The Relationship Between The Attitude Toward an Object and Object-Related Behaviors and The Effects of Source Credibility on These Variables
Made available in DSpace on 2015-05-12T22:32:35Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7511622.PDF: 3314772 bytes, checksum: 60c8c26e0110b6721a424ba5c329af37 (MD5) Previous issue date: 1974
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Factors Influencing the Perceived Credibility of Public Relations Message Sources
… done in the field of public relations on source credibility, communicator gender, message strength, and source affiliation. Research has established that source credibility is one of the most important factors influencing the acceptance of a message. For this study, source credibility was …
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The role of reference groups as credible sources in African women’s natural hair care consumption behaviour
… understanding of the role of reference groups’ source credibility in Black African women’s natural hair care consumption behaviour. Reference groups’ source credibility has long been studied by consumer researchers and marketing practitioners because credible sources of information are important …
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Decision making under conflictive uncertainty
… state of uncertainty about which information and source to trust. Conflictive uncertainty can impact emotions (e.g., frustration, distress), cognition (e.g., suspicion, distrust), and behaviours (e.g., reluctance to follow health-promoting advice). Yet, the psychological mechanisms driving these …
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Decision making under conflictive uncertainty
… state of uncertainty about which information and source to trust. Conflictive uncertainty can impact emotions (e.g., frustration, distress), cognition (e.g., suspicion, distrust), and behaviours (e.g., reluctance to follow health-promoting advice). Yet, the psychological mechanisms driving these …
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The effects of tax aggressiveness and complexity on investors' preferences for joint provision of tax and audit services
… regulatory scrutiny for over a decade. I use a source credibility framework to map the costs and benefits of joint provision to the components of source credibility, competence and trustworthiness, to explain the effect of aggressiveness and complexity on investors’ preferences and subsequent …
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The mediating effect of reactions to multisource feedback on the relationship between feedback characteristics and managerial development activities
This study examined the relationship between multisource feedback characteristics, user reactions to feedback, and manager follow-up actions in a sample of 390 managers employed in a national home improvement company. Managers participated in a multisource feedback process in which self, boss, …
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Native Advertising and Disclosure
… have the potential to negatively impact the credibility of traditional news organizations by misleading consumers through hidden persuasion attempts, this text reviews native advertisements in five prominent online newspapers for disclosure and source credibility. </p> <p>Through a content …
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