An examination of the relationship between source credibility in word-of-mouth and spokesperson television commercials and service purchase intention.

Sobczak, Patrick Michael

Back to results

University of Alabama Birmingham

An examination of the relationship between source credibility in word-of-mouth and spokesperson television commercials and service purchase intention.

dc:creator Sobczak, Patrick Michael

1990

Degree

thesis:*

Level thesis:degree_level: Dissertation
Year: 1990

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Sobczak, Patrick Michael

Identifiers

dc:identifier.*

Repository record dc:identifier: https://digitalcommons.library.uab.edu/etd-collection/5750
OAI identifier oai:identifier: oai:digitalcommons.library.uab.edu:etd-collection-6742

Chain of custody

source

Harvested from: University of Alabama Birmingham
Base URL: digitalcommons.library.uab.edu/do/oai/
Last updated: 2026-07-24
Source record: OAI-PMH GetRecord

related terms

citation

Sobczak, Patrick Michael. An examination of the relationship between source credibility in word-of-mouth and spokesperson television commercials and service purchase intention.. Dissertation thesis, 1990. https://digitalcommons.library.uab.edu/etd-collection/5750

An examination of the relationship between source credibility in word-of-mouth and spokesperson television commercials and service purchase intention.

Degree

Author and committee

Identifiers

Chain of custody

More from University of Alabama Birmingham