Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 28 for “"eWOM"”.
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Antecedents of travellers' eWOM communication
… experiences. Known as electronic word-of-mouth (eWOM), it offers a powerful source of information and can also act as an effective marketing tool. Existing studies have focused on the conceptualisation and influences of eWOM communication, but limited attention has been given to the antecedents …
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Impact of eWOM Source Characteristics on The Purchasing Intention.
… information including electronic word of mouth (eWOM) about products, services and organisations. The travel industry, the context of this study, is increasingly being delivered online. Understanding what influences consumers and how consumers evaluate eWOM will increase the travel industry’s …
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The Effects and Underlying Mechanisms of Sponsorship Disclosure in eWOM
… to and perceived persuasive intent of sponsored eWOM. The second study explored the level of detail (low vs. high) and extent of disclosed commercial gain (general sponsorship, free product, payment for review, or sales commission) on attitudes toward the reviewer and a brand via proposed …
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Source of information: perceptions of trustworthiness and beyond in eWOM
This research examines perceptions of information source trustworthiness on social media and the ways in which self-concepts relate to interpretations about trustworthiness of an online information source. The abundance of available information sources in the Internet environment, and specifically …
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The impact of ewom communication factors on consumer intention to purchase a smartphone /
THE IMPACT OF EWOM COMMUNICATION FACTORS ON CONSUMER INTENTION TO PURCHASE A SMARTPHONE AUŠRINĖ BIELSKYTĖ Bachelor Thesis Global Marketing, Business Management Faculty of Economics and Business Administration of Vilnius University Supervisor – Algis Gaižutis, Doc., Dr. Vilnius, 2024 76 pages, 1 …
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La imagen de marca personal como influenciador del EWOM en la industria musical
… personal impacta en el Electronic Word of Mouth (EWOM por sus siglas en ingles) en la industria musical peruana. Centrándose en la evolución de la comunicación en la era digital, el estudio evalúa la relevancia de la imagen de marca personal en el marketing artístico. En un contexto donde la …
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The Effects of Electronic Word-of-Mouth: An Exploratory Study.
… the effectiveness of electronic word-of-mouth (eWOM), few studies have confirmed the eWOM effects. Therefore, this study conducted a test of eWOM effects in a laboratory experiment. Subjects were randomly assigned into three groups: advertising only, advertising and positive eWOM, and …
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Understanding Positive Electronic Word-of-Mouth Intention: A Conceptual Model For Hotels
… of positive hotel electronic word-of-mouth (eWOM), this study developed a comprehensive model that explains why consumers engage in positive eWOM generation about hotels and what triggers such behaviors. To develop a conceptual model, first, this study identified relevant constructs: a set of …
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ELECTRONIC WORD-OF-MOUTH: APPLICATIONS IN PRODUCT RECOMMENDATION AND CRISIS INFORMATION DISSEMINATION
Electronic word-of-mouth (eWOM) plays a central role starting from product recommendations to social awareness, which is the quintessence of this thesis. It contains three essays. The first one aims to study how eWOM, in the form of user comments, is beneficial in recommendations of high-scale …
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The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress
… media, in the form of electronic word-of-mouth (eWOM), on purchase intention. However, few studies have analysed this effect for high-risk, "once-in-a-lifetime" products such as wedding dresses. In South Africa alone, social media users increased by 20% in 2014, with 29% of the population using …
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Η συμβολή του Social Media Marketing, του eWOM και της εικόνας του υποψηφίου στη διαμόρφωση της πρόθεσης ψήφου
… επίδραση του Social Media Marketing (SMM), του eWOM, της εικόνας του υποψηφίου και της θεσμικής πολιτικής δυσπιστίας στην πρόθεση ψήφου στην Ελλάδα. Ενταγμένη στο πλαίσιο της ψηφιακού πολιτικού μάρκετινγκ, η έρευνα στοχεύει στην κατανόηση του τρόπου με τον οποίο η διαδικτυακή πολιτική εμπλοκή …
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The perceived trustworthiness of electronic word of mouth (eWOM) on attitude towards dietary supplements, purchase intention and behaviour for dietary supplements amongst female adolescents in Saudi Arabia
… and opinions through electronic word of mouth (eWOM). The aim of this study is to investigate perceived trustworthiness of eWOM dimensions; volume, valence and perceived source expertise of eWOM influence on attitude, purchase intention and purchase behaviour towards dietary supplements amongst …
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Asmeninių savybių, dėkingumo ir pasitenkinimo įtaka vartotojų ketinimui skleisti teigiamus atsiliepimus socialinėse medijose /
… commitment were chosen as moderating factors. eWOM was explored as a form of loyalty. The dissertation presents three studies: 1) Qualitative research – a systematic analysis of the gratitude factor. In the course of the research, the theoretical conceptual basis of the concept of gratitude was …
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The Effect of Third Party Procedural Justice Perceptions on Purchase Decisions: The Role of Uncontrolled Marketing Communications
… to test the impact of electronic word-of-mouth (eWOM) on third party consumer procedural justice perceptions and consumer‟s likelihood to purchase. With the emergence of interactive web platforms, consumers have more places than ever to share their opinions and perceptions of the companies where …
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The Nexus of Social Media Marketing Activities and Content on Visiting Intentions in the Jordanian Healthcare Sector: A Mixed-Method Approach
… the relationships between patient trust, eWOM, and intention to visit clinics and healthcare facilities. Despite the increasing use of social media in healthcare, limited empirical research has examined these context-specific factors in Jordan. The findings indicate that content dialect …
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AN EXPLORATORY THEMATIC ANALYSIS ON VIEWERS’ INVOLVEMENT WITH HAUL VIDEO PERSONAES - TAKING BETHANY MOTA AS A CASE STUDY
… as the combination as electronic Word of Mouth (eWOM). The present study focuses on a new form of the eWOM, namely the “haul videos” on YouTube, which can show what individuals bought and how they reviewed the items. As a rather new phenomenon, the most successful haul video maker Bethany Mota’s …
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Customer and Employee Empathy as Inidcators of Post-Purchase Behaviour: An Analysis of Complaint Behaviour and Complaint Recovery Considering Empathy and Emotional Intensity
… el comportamiento de boca a boca electrónico (eWoM) y la recuperación de quejas), considerando la intensidad emocional de los clientes insatisfechos en línea. Para lograr este objetivo, esta tesis doctoral aplica la relación recíproca entre la empatía del cliente y del empleado como indicador …
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