Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 481 for “"advertisements"”.
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Alphorn video beverage advertisements
… project that produced animated music video advertisements for my beverage company’s product line. The project combines my interests in alphorn performance with entrepreneurial studies. I created and designed a beverage brand, developed award winning recipes, screen printed glass bottles, …
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SEMANTIC SEGMENTATION OF PRINT ADVERTISEMENTS
… explored. The research demonstrated that print advertisements are perceived primarily across three general semantic dimensions. These dimensions were named Evaluation, Potency and Activity. The relationship between the three dimensions and similar semantic dimensions reported in the Semantic …
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Queer(y)ing LGBTQ+ Advertisements
… thesis critically examines LGBTQ+ targeted print advertisements and mobilises insights from queer theory to challenge both normative scholarly assertions within the literature and associated (advocated) advertising practice. Adopting an interpretivist-queer position, this study identifies the …
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Online advertisements and multi-armed bandits
We investigate a number of multi-armed bandit problems that model different aspects of online advertising, beginning with a survey of the key techniques that are commonly used to demonstrate the theoretical limitations and achievable results for the performance of multi-armed bandit algorithms. We …
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A semiotic analysis of print beauty advertisements
… as it is going to be portrayed in this essay, advertisements have a sufficient amount of signs, this merger of the two topics is constructive enough to analyse their application in everyday life, and that is through adverts that are a part of society. This essay will take into consideration …
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Enigmatic commercials: Schema distortion in television advertisements
In an effort to increase attention and recall, advertisers have begun to use commercials that employ schema distortion that make the commercial seem enigmatic to the viewer. Recently, research in communication, specifically the news media, has focused on the processes of learning and recall using …
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A Candidate Needs Approach to Job Advertisements
… recruitment through the lens of job seekers: job advertisements. Through a qualitative pilot study, it was found that human needs information (i.e., information characterized by Alderfer’s (1969) Existence, Relatedness, Growth (ERG) model), when shared, was commonly depicted in organizational …
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African American in Televised Advertisements: A Content Analysis
… analyze African American portrayals in televised advertisements over a sixday period in November 1995. A total of 799 advertisements were analyzed, including 205 that depicted at least one African American actor. Content analysis was used to describe the following, with respect to African American …
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The (mis)representation of interracial couples in television advertisements
… couples are represented in television advertisements. This study performed a content analysis of 543 couples in television advertisements from 2019 for differences in representation and portrayal between interracial and intraracial relationships. All advertisements were taken from three …
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Mirroring Ghanaian society through slice-of-life radio advertisements
This thesis explores radio advertising in Ghana, focusing on the characteristics of a genre that is often termed 'slice-of-life' and that is popular with advertising producers. Slice-of-life adverts seek to represent a version of real life: specifically, the social reality of the target audience …
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The discourse of outdoor food advertisements in Latino communities
… the discourse surrounding food in outdoor advertisements in Latino communities. The following literature discusses trends in outdoor advertising, trends in food advertisements, and Latino's cultural relationships with food. Specifically, it focuses on analyzing the cultural norms and …
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The Advertisements You Cannot Skip: Consumer Perceptions of Product Placement
This research examines the effect product placement has on consumer perceptions. The understanding of how product placement in media can change the way people view both the products and the media itself has been a primary focus in the marketing field. The starting point for my research is based on …
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Men As Fathers: A Content Analysis of Father's Day Advertisements
… within the media through the use of Father’s Day advertisements. The Father’s Day advertisements were predicted to adhere to the typical masculine gender role. These predictions included that the advertisements would be geared towards dad’s personal life (work and play) rather than his family …
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The Negative Effects of Media Advertisements on Men's Body Satisfaction
… exposure to either muscular or non-muscular advertisements. Responses to the BA were summed and then divided by 25 to create a mean score per item. This mean score per item was examined using a 2 (view muscle picture vs. view non-muscle picture) x 2 (pre-test vs. post-test) x 2 (above average …
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The Viral Fingerprint: A Content Analysis of Popular Viral Advertisements
<p>This paper presents an analysis of 280 online videos that appeared on the Advertising Age weekly chart of the top ten viral videos of the week; the videos appeared on the chart from March 23rd 2009 to March 9th 2011. The videos were analyzed along four areas of observation including the …
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CORPOREAL ANXIETY: THE VISUAL ARGUMENTATION OF RECENT ANTI-TOBACCO ADVERTISEMENTS
Tobacco usage is the leading contributor to preventable death in the United States, yet maintains a strong appeal to many demographics, due to decades of massive advertising expenditures from the tobacco industry and the ubiquitous presence of cigarettes in American culture. Two of the latest …
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Seeing the supplements : a rhetorical visual analysis with fitness advertisements
… visual analysis to investigate supplement advertisements within the top three fitness magazines, according to circulation, to provide a richer understanding of the message construction within the visual images the advertisements contain. The advertisements were selected at random over a …
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