University of Missouri--Columbia
The discourse of outdoor food advertisements in Latino communities
Abstract
dc:description.abstract[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI-COLUMBIA AT AUTHOR'S REQUEST.] This paper focuses on analyzing the discourse surrounding food in outdoor advertisements in Latino communities. The following literature discusses trends in outdoor advertising, trends in food advertisements, and Latino's cultural relationships with food. Specifically, it focuses on analyzing the cultural norms and interaction of power and knowledge that manifest in the discourse. Using a content discourse analysis it analyzes advertisements in neighborhoods with majority Latino populations in Dallas, Texas. Ultimately, the research finds that the discourse in these communities continues to be one of the many influences that encourages Latinos to make unhealthy food purchase decisions and perpetuates stereotypes of Latinos in the U.S.
Degree
thesis:*- Name thesis:degree_name
- M.A.
- Level thesis:degree_level
- Masters
- Discipline thesis:degree_discipline
- Journalism (MU)
- Grantor dc:publisher
- University of Missouri--Columbia
- Year dc:date.issued
- 2016
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Christiansen, Elena
- Advisor dc:contributor.advisor
-
- Frisby, Cynthia M.
Rights
dc:rights- Statement dc:rights
-
- Access to files is limited to the University of Missouri--Columbia with SSO login.
- Language dc:language.iso
- eng, English
Identifiers
dc:identifier.*- OAI identifier oai:identifier
- oai:mospace.umsystem.edu:10355/57614