The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements

Sosa Lamarche, Gabriela

Back to results

Rochester Institute of Technology

The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements

dc:creator Sosa Lamarche, Gabriela

thesis:degree_name Communication and Media Technologies (MS)

Degree

thesis:*

Name thesis:degree_name: Communication and Media Technologies (MS)
Level thesis:degree_level: Thesis

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Sosa Lamarche, Gabriela
Contributors dc:contributor: Williams, LaVerne

Subjects

dc:subject × 6

Identifiers

dc:identifier.*

Repository record dc:identifier: https://repository.rit.edu/theses/6971
OAI identifier oai:identifier: oai:repository.rit.edu:theses-7976

Chain of custody

source

Harvested from: Rochester Institute of Technology
Base URL: repository.rit.edu/do/oai/
Last updated: 2026-07-27
Source record: OAI-PMH GetRecord

related terms

citation

Sosa Lamarche, Gabriela. The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements. Thesis thesis, https://repository.rit.edu/theses/6971

The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements

Degree

Author and committee

Subjects

Identifiers

Chain of custody

More from Rochester Institute of Technology