Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 30 for “"Visual identity"”.
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A nation's visual language: nation branding and the visual identity of contemporary Malaysia
This research explores the role graphic design can play in the national branding of emergent nations, and takes the multiracial, multicultural state of Malaysia as the principal object of study. Contemporary Malaysian society and culture are reviewed in the context of present views of globalization …
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Architectural Lettering, Visual Identity and Early Branding in Commercial Buildings in London (1870s-1939): The Truman's Case
… in shaping the company’s ‘house style’ or ‘visual identity’ by contributing to developing identifiable buildings. It does so by exploring the architectural lettering of the London-based brewery Truman Hanbury and Buxton and Co. Ltd., also known as Truman’s — an iconic London landmark, but …
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Brand Archives: The rescuing of locally specific brand imagery as a graphic design response to the globalization of visual identity
Visual identity can be understood as the result of the application of graphic design methods aimed at inter-brand differentiation, which paradoxically is leading to “homogenizing identities” (Bell, 2004). The globalization of visual identity is a phenomenon that can be observed not only among …
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Vizuální identita a branding: Česká televize a TV Nova
This bachelor thesis focuses on the visual identity and branding of Česká televize and TV Nova. The aim of the thesis is to analyse how both television broadcasters represent their brands through visual elements, what role visual identity plays in their communication, and how these approaches …
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Creación del manual de identidad visual para la marca de compostura de prendas "Xirana"
… consists of the creation and realization of a visual identity manual for the Xirana brand, a clothing composition service. The objective of carrying out this project was to design a manual that brings together the strategic concepts of the brand, as well as its vision, in order to position it …
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Propuesta de identidad para la marca de pañuelos sostenibles “Adelina”
… project we support and describe a proposal for a visual identity creation process for Adelina, a sustainable brand of timeless scarves. As part of this proposal, the new identity of the brand was defined, from its personality to the visual proposal. Within its visual proposal, some elements such …
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Rebranding de la imagen institucional del colegio Cristo Amigo y comunicación digital en Instagram y Facebook
… aim of modernizing its image. The renewal of the visual identity encompasses aspects such as school uniforms, infrastructure, social media, and digital channels. A comprehensive Branding Manual has been developed, outlining the new logo, color palette, fonts, and their application. Furthermore, …
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Diego Rivera: constructing a myth
Diego Rivera was a master of creating visual languages to express his ideas and beliefs. Throughout his life, he actively sought to define Mexican culture and his life through his art and his writing. Much of how he is remembered today: visionary, rebel, lover; and how Mexico is known to the world: …
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Fashion for the High Street: The Design and Making of Menswear in Leeds 1945-1980
… Leeds multiple tailoring firms; masculinity and identity and the suit; masculine consumption; and mass produced and everyday men’s dress. These are explored through four chapters focusing on mass production, made-to-measure and design; visual identity, design and display in retail; men’s …
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Design, product identity and technological innovation
… because of their unpredictable patterns of use, visual identity and market potential.</p> <p>Untrained users are studied since it is likely that they are less well equipped to adjust to new design characteristics than trained users and thus present a greater requirement for a self-explanatory …
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Service brand identity: definition, measurement, dimensionality and influence on brand performance
Creating and maintaining brand identity is regarded as a formative brand building step with the benefits contributing to the creation of valuable brands. Consequently, research that provides brand identity management insights has the potential to be of considerable academic and managerial interest. …
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The graphic gift : a study of the map of Australia's visual qualities
… map of Australia, and analyses how its inherent visual qualities contribute to its recognition and ubiquity as a symbol. It is argued that the effectiveness of the map of Australia as a widely used graphic symbol stems from the characteristics of its shape, and that its attributes relate to those …
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Identity Crafting: A Study of a Pedagogy of Identity Transformation using Experiential Learning Approaches in a Leader Development Context
… leadership and arguing for the importance of identity-based transformational leader development programmes. Yet scholarship is fragmented on if and how identity transformation happens in leaders longitudinally post-interventions. Little is known on how potential changes are implemented in …
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Understanding the influence of physical environment design on emotional well-being and its effect on consumers’ perception towards brand performance: A study in the context of a retail setting in the United Kingdom
… consumers’ perception towards brand performance. Visual identity, communication and cultural heritage are also included in the model as determinants of PED. The model is developed on the basis of place identity theory, affective theory and emotional theory. Structural equation modelling (SEM) was …
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Relanzamiento de la Identidad Visual de la marca “Rustica”
… corresponde al relanzamiento de la identidad visual de la marca peruana “Rustica”. Esto corresponde a la coyuntura de pandemia por la que pasa el país y la necesidad de posicionar a la marca como una opción con variedad de servicios para las familias peruanas. Es a partir de ello que se busca …
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Propuesta de rediseño de identidad visual de Petroperú
La creación de un manual de identidad es importante para las empresas y los constantes cambios mundiales que se encuentran, por ello, deben mantenerse actualizadas, para que de esta manera puedan brindar mejores servicios y productos a sus públicos de interés. Es por ello, que Petroperú, al verse …
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Reconstrucción del logotipo y manual de identidad del Hotel Tito de la ciudad de Arequipa
… describe el proceso de rediseño de identidad visual de la empresa Hotel Tito y la posterior creación de un manual de marca para el uso correcto de dicha identidad, con el fin reposicionar la imagen gráfica de la empresa. En una primera etapa, para poder comenzar la recreación de la identidad …
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Creación del manual de identidad visual corporativa de la marca Brilla
… nace de la necesidad de diseñar una identidad visual corporativa para la empresa Brilla que permita su reconocimiento y posicionamiento en el mercado del sector retail-boutique, focalizada en la venta de joyería y prendas de ropa estilo casual-elegante. Su beneficio diferencial consta de solo 5 …
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Manual de identidad visual de Pocito Craft Beer
Este documento presenta el caso de una marca de cerveza, Pocito Craft Beer, que pertenece a una empresa que se inició de manera informal y cuyo producto solo se distribuía para consumo familiar y amical. Con la intención de introducir dicha marca al mercado, el trabajo tuvo como objetivo …
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Creación del manual de identidad visual y campaña de rebranding por la red social Instagram para la marca Mascotel
… la marca no ha logrado establecer una identidad visual corporativa y un uso correcto de la red social Instagram, que le permita interactuar con su público objetivo y ser reconocido por el mismo. Por consiguiente, el presente proyecto nace ante la necesidad de un rebranding de marca con propuestas …
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