Rebranding de la imagen institucional del colegio Cristo Amigo y comunicación digital en Instagram y Facebook

This project focuses on implementing a process of institutional rebranding at Cristo Amigo School with the aim of modernizing its image. The renewal of the visual identity encompasses aspects such as school uniforms, infrastructure, social media, and digital channels. A comprehensive Branding Manual has been developed, outlining the new logo, color palette, fonts, and their application. Furthermore, the institutional website has been updated to serve as a central information hub for parents. The communication strategy to introduce these changes was executed through a launch campaign on Instagram and Facebook, taking advantage of the institution's 18th anniversary as a starting point. Additionally, a long-term maintenance campaign is being implemented, focusing on highlighting the institution's commitment to providing a comprehensive education. This project seeks not only to modernize the institutional image but also to strengthen relationships with the educational community and promote a renewed and robust institutional identity.

Name thesis:degree_name

Licenciado en Comunicación

Level thesis:degree_level

Título Profesional

Discipline thesis:degree_discipline

Comunicación

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2023

Author dc:creator

• Asto Azaña, Anyela Milena

Advisor dc:contributor.advisor

• Paredes Maibach, Berta Beatriz

• Branding (Marketing)
• Colegios
• Schools

Statement dc:rights

• info:eu-repo/semantics/embargoedAccess

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/19815

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/19815