Propuesta de identidad para la marca de pañuelos sostenibles “Adelina”

In the following project we support and describe a proposal for a visual identity creation process for Adelina, a sustainable brand of timeless scarves. As part of this proposal, the new identity of the brand was defined, from its personality to the visual proposal. Within its visual proposal, some elements such as typography, color palette and photography were determined so that, with its constant use, it achieves coherent communication in all its channels and, in turn, can easily position itself in the market. All the above has been compiled in a document known as the brand manual in which all the guidelines and correct uses are included. Also, an animation for the logo was developed.

Name thesis:degree_name

Licenciado en Comunicación

Level thesis:degree_level

Título Profesional

Discipline thesis:degree_discipline

Comunicación

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2021

Author dc:creator

• Tuesta Vascones, Brunela

Advisor dc:contributor.advisor

• Torres Duncker, Claudia Viviana

• Trademarks
• Marcas comerciales
• Branding (Marketing)
• Twitter
• Fulares (Indumentaria)
• Productos de ecológicos
• Foulards
• Green products

Statement dc:rights

• info:eu-repo/semantics/openAccess

Licence dc:rights.uri

• https://creativecommons.org/licenses/by-nc-sa/4.0/

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/15120

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/15120