Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 18 of 18 for “"Media Strategy"”.
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Social Media Strategy for the Continuing and Professional Education Program
… marketing professionals, creating a weak social media presence. To help elevate their social media presence, a social media marketing strategy approach was utilized to improve CPE’s digital presence by setting objectives that focus on engagement, awareness, and as well as a campaign that focuses …
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Digital representation of gender equality: Analyzing the European Commission's social media strategy for women’s empowerment policies
… examines the European Commission's social media strategy for promoting gender equality and women's empowerment. By analyzing key campaigns and digital content, the study evaluates the effectiveness of the Commission's communications in raising awareness, engaging audiences, and influencing …
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Advertising media strategy and planning: exploration of the strategy making approaches undertaken in the digital environment.
… the practices being used to guide advertising media strategy and planning and identify if new approaches are emerging in the increasingly digitally orientated environment. Exploration of the literature identifies that the profession has changed significantly over the last three decades, with …
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The role of social media in cultural relations: an analysis of whether the British Council's social media strategy coheres with the organisation’s core purpose
… thesis examines the organisation’s new social media strategy and evaluates whether it is aligned with the British Council’s core purposes. Using case study analysis, three British Council country office social media channels are reviewed. The analysis is informed by a table of components that …
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Engaging Consumers: A Content Analysis of Facebook Wall Posts
Social media are changing the way we communicate, and the way we do business. Social networking platforms offer businesses the opportunity to interact with their audiences in a peer-?to-?peer environment generating more trust than with traditional one-?way communications. As today's most prominent …
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The influence of mass media on countryside leisure visit behaviour compared to the influence of childhood socialization: a structural model of relationships.
… scene (DEFRA, 2009; Natural England, 2016). The media has been recognised as playing an important role in sustaining this attachment but its relative influence compared to the role of the family, other social groups and education is less well understood in this context. The aim of this research …
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Estrategia de redes sociales para imperspectivas: marca de Visual Thinking
The Social Media Strategy for Imperspectivas is the result of research, analysis and consulting on different topics and characteristics in order to make it sustainable over time, also thinking about the client, Sara Robles, and the great brand she has. After consulting different sources and …
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Social media marketing : opportunities and challenges
… few years, we have seen a rapid growth in social media space that is largely due to the fast growing number of internet users and network platforms all over the world. As more and more people start using the internet, they in time start connecting with one another via various social media …
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Tacit knowledge transfer and mentorship : the role of social media
… and storage of such valuable knowledge. Social media provides a platform for communication, networking and capabilities that allow users to store multiple content such audio, video, image and text. Social media also consists of interactive networks which provide a learning platform that allows …
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Social Media & College Admissions: An Analysis of Facebook's Role in College Admissions & Higher Education Marketing
… of their respective institutions, and social media has rapidly become a popular tool for admissions offices in their efforts to meet enrollment goals. However, while social media is now used by practically every admissions office in the United States, little research exists that examines how …
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Creating a Strategy for Social Media, Perspectives from the Fashion Industry
Social media have altered the communication landscape and significantly impacted on marketing communication. Research suggests that with the rise of social media, marketing communication has been democratised, and the power has shifted from those in marketing to the individuals and communities that …
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Political history TV dramas and the representation of Confucian China : the regulation, emergence and politics of a new genre
… and Chinese approaches to analysis of China’s TV media, this thesis sets out to propose an alternative methodological framework for investigation of the emergence, development and significance of a distinctive television genre categorised as ‘political history TV drama’ (PHTD), produced in …
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An Analysis of a Public Health Media Campaign in Switzerland
… grounded theory study analyses public health media communication for Human Immunodeficiency Virus (HIV) and Sexually Transmitted Infections (STI) prevention in Switzerland. Health communication researchers measure the effects of media campaigns on populations to improve prevention. However, …
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The Effectiveness of Social Media Communications for Visitor Behaviour Management in Ontario's Parks and Protected Areas
… been paid specifically to the utility of social media communications at delivering park agency messaging to visitors, especially in the context of addressing visitor behaviour issues using social media communications. This study will contribute to this identified research gap by exploring the …
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Usage of Twitter by state-owned enterprises to communicate with customers: A case of Transnet South Africa
Social media is proving to be a critical factor for firms moving towards digital marketing strategies. Substantial economic advantage is gained when companies make use of social media platforms such as Twitter to modernise their businesses and start interactive communication with their target …
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The use of social media by organisations when engaging with their online community: the collective storytelling phenomenon
The pervasive nature and use of social media has transformed society and this transformation has attracted significant attention from both industry and academia. The organisational implementation and use of social media are plagued with many challenges, leaving managers frustrated at not achieving …
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The social media value framework: development and validation of a conceptual framework for social media engagement and value creation
As social media sites continue to dominate attention, consumers are overwhelmed with content, campaigns and information in today's virtual world. How do brands and marketers stand out and ensure that their social media communications result in value creation? Engagement and the intent to engage are …
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Live the Local: Exploring the Relationship between Local News Media and Cities Undergoing Downtown Revitalization
… print, digital) and their corresponding social media platforms, such as Facebook and Twitter, can act as " megaphones " to share updates, stories, promote public events and disseminate information.</p> <p>With qualitative research that includes in-depth interviews with city officials, nonprofit …