Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 177 for “"Influencer"”.
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Influencer marketing jako nástroj marketingové komunikace na sociálních sítích
… část, kde je proveden průzkum v oblasti influencer marketingu, a jsou doporučeny návrhy ke zlepšení činnosti influencerů vůči sledujícím, a především k inspiraci společností nevyužívající tuto formu propagace na sociálních sítích.
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The impact of multiracial identity on behavior influences during influencer interactions
Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2024-09-16 without embargo terms
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Information technology adoption inhibitor-influencer model for SMEs in the construction industry
… with the aim to develop IT adoption inhibitor-influencer model for SME’s IT adoption enhancement. The methodology adopted in this research was mixed methods approach. Interview data was obtained from seven (7) SMEs, based on a systematic sampling of the SMEs in the north-eastern region of …
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Journalist or influencer? Exploring young public media journalists' perceptions of individual branding on Twitter
As the news continues to be increasingly crafted and consumed online, media practitioners and media scholars are becoming more engaged in a complex discourse about journalistic branding, how it manifests itself on Twitter, and where it belongs among the other traditional practices of journalism. …
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The Banality of the Social: A Philosophy of Communication of Social Media Influencer Marketing
… in order to understand the role of social media influencer marketing within a historical moment defined via Hannah Arendt’s understanding of the social. Social media influencer marketing emerges as a new form of celebrity endorsement in which those finding fame on the Internet engage in …
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A sport és marketing találkozása az online térben – A BioTechUSA influencer- és közösségimédia-kommunikációjának elemzése
… különösen a közösségimédia-felületeket és az influencer marketinget a márkaismertség növelése és a fogyasztói elköteleződés erősítése érdekében. A téma nem csupán kutatási szempontból volt számomra érdekes, hanem személyesen is közel áll hozzám, hiszen évek óta az egészséges életmód a …
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Correcting Misinformation on Social Media: The Role of Influencer Type and Message Tone in Audience Persuasion
A 2 (influencer status: virtual vs. human) x 2 (method of correction: humorous vs. rational tone) between-subjects experiment was conducted to examine how different influencer types and correction strategies impact the recognition of misinformation. Results revealed that human influencers were …
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Influencer Marketing on Tiktok and Instagram: Consumer Engagement and Motivations with Platforms, Influencers, and Brand-Related Content
In recent years, influencer marketing has emerged as a dominant force in the realm of digital advertising (Taylor, 2020), particularly on platforms like Instagram and TikTok. This thesis delves into the multifaceted landscape of influencer marketing, focusing specifically on its role within these …
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La divulgación publicitaria del influencer en la intención de compra de productos de Skincare mediante la credibilidad
… y la intención de compra a través de influencers, empleando las fuentes de credibilidad para su análisis. Dado el crecimiento del sector de skincare y el auge del marketing de influencers, se busca medir el impacto de estos factores en la decisión de compra de los consumidores. Para …
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Narrative branding in support of anthropomorphised personality: A case study of the South African dog influencer industry
… of accounts featuring one's dogs form a popular influencer subculture found on Instagram. While dog influencer Instagram accounts avidly portray a branded character, multiple other forms of media have the potential to support anthropomorphised personalities in similar ways. This paper explores …
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contribution à l'étude des paramètres pouvant influencer l'étanchéité des obturations adhésives en dentisterie conservatrice : évaluation des stress thermiques
La dentisterie a fortement évolué ces dernières années, notamment dans le domaine de la dentisterie adhésive. Les restaurations directes en composite, collées aux tissus dentaires, sont plus esthétiques que les restaurations amalgames et sont devenues tout aussi fiables. La technique de …
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Influencer persona and audience engagement : an analysis of the user decision-making differences between traditional and short-video-based social media
Social media influencer marketing, which is a new marketing method that takes on the idea of celebrity endorsement, is a growing phenomenon. The ever-increasing influence of social media as seen in society today places it as a key modern-day content-driven marketing movement. The atmosphere of …
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A Mixed-Method Examination of Social Media Influencers’ Source Characteristics in Sponsored Health Campaign Messaging: An Application of Psychological Reactance Theory
<p>Social media influencers (SMIs/influencers) are frequently used for marketing and public relations purposes (i.e., influencer marketing), but can be leveraged to avoid resistance to health campaign messages. Guided by psychological reactance theory (PRT), the purpose of this dissertation was to …
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EXPLORING PUBLIC ACTORS IN THE CONTEXT OF EMERGING TECHNOLOGY: NETWORK-BASED PUBLICS AND THEIR IMPACTS
… seven types of communicative roles: mega-influencer, influencer, micro-influencer, bridge, influencer associate, enthusiast, and engager. Compared to organizational actors, public actors were proportionally prominent in the roles of influencer associates and enthusiasts. In addition, a …
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Evaluating the impact of online influencers on retail property rent : a case study in New York City
… study proposes a framework of analyzing online influencer behavior and evaluating its impact on retail rent using spatial econometric methods, in which we also examined the spatial autocorrelation and heterogeneity in New York's retail rent market. We use social media data mining and network …
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The effect of sponsorship disclosure on consumers perception of source credibility and the likelihood to recommend organic hair care products
Influencer marketing has made its way to the forefront of online marketing due to the rapid expansion and usage of social media platforms. Despite the increased adoption of influencer marketing, the effect of sponsorship disclosure on source credibility remains under-researched in academia. This …
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Mães no Instagram: estratégias de conteúdo de influenciadoras digitais
… on Instagram and its strategies applied to the influencer marketing market in Brazil. In this context, the figure of digital influencers has proven to be a fundamental part of the market's growth through the production of content on social networks. This is a bibliographical research, with a …
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Estudio sobre el marketing de influencers y su impacto en cada etapa del proceso de decisión de compra de productos de belleza y cuidado personal en las millennials usuarias de Instagram que viven en Lima Metropolitana
… de mujeres millennials en las que Marketing de Influencers tiene una mayor influencia. Se propone demostrar si el Marketing de Influencers tiene influencia en cada una de las etapas del proceso de decisión de compra de productos de belleza y cuidado personal en las mujeres millennials usuarias …
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