Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 75 for “"Generation Y"”.
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Recruitment of Generation Y into clinical trials
… to any clinical trial success. Recruitment of Generation Y (18-34 years old) is quite challenging as they seem to be the least willing group to participate in a clinical trial. The purpose of this study was to find methods that are most appropriate for recruiting the 18-to 34-year-old …
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Exploring Sustainable Travel Behavior for Generation Y and Z
… that traveler previously engaged in. The young generations, specifically Gen Y and Z, play an important role in the tourism market, and they often embody a mindset that takes into consideration issues of sustainability. However, they are not as active as expected in practicing sustainable travel …
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Consumer decision-making styles among generation Y consumers in Namiba
… study investigated the decision-making styles of Generation Y consumers in Namibia and the relationship between their decision-making styles and their learning styles, culture and e-literacy. Data were obtained by administering Sproles and Kendal’s Consumer Style Inventory (CSI), Felder & …
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Leadership preferences of a Generation Y cohort: A mixed methods study.
Presently there are four generational cohorts in the workplace. Born from 1977 to 1997, the youngest cohort group, referred to as Generation Y (or Gen Y) in this study, has 81 million members, of whom over 29 million are already in the workplace. The importance of leader-subordinate relationships …
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Improving Interpersonal Communication Between Generation Y and Management in Flight Service
… communication errors between management and generation Y specialists were assessed from a specialist’s point of view. The study determined in what areas of flight service interpersonal communication errors existed, and ways to improve interpersonal communication between management and …
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Factors influencing the adoption of mobile banking among generation Y in Malaysia
… in Malaysia. The respondents of the survey were generation Y with a sample size of 384, which were selected based on random sampling technique. The primary data was collected through the use of adapted questionnaires. The survey findings were analyzed using the Statistical Package for Social …
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Black Generation Y students' knowledge of and attitudes towards personal financial management
… Published literature on the South African Generation Y consumer behaviour is limited and none that is focused specifically on attitudes towards personal financial planning, financial literacy and perceived personal financial management skills of the significantly sized black Generation Y …
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Shopping Orientations, Retail Attributes and Retail Format Choice Among Generation Y Apparel Shoppers
<p>Generation Y shoppers represent a significant percentage of the population, are recognized as an important and distinctive market segment, and demonstrate differences in shopping styles as compared to previous generational cohorts (Pentecost and Andrews, 2010; Bakewell and Mitchell, 2003, TRU, …
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Motivational drivers for mobile shopping adoption: an empirical study of the Chinese Generation Y consumers
… mobile shopping behaviour in China, focusing on Generation Y, for the following two reasons:（ 1） Research on consumers’ behavioural intention in adopting mobile shopping has been carried out previously, yet the research into this trend in China is limited and research with specific focus on the …
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Millennials Making Meanings: Social Constructions of Sexual Harassment regarding Gender and Power by Generation Y
… born between 1980 and 2000, will be the next generation of working adults that will influence the way sexual harassment is understood and defined both legally and socially. The Millennial generation is typically considered liberal and socially conscious, prompting the research question of “How …
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Human Capital Management Within the Federal Government Utilizing Generational Stratification With a Focus on Generation Y
<p>With many individuals in the Baby Boomer generation eligible to retire, many open positions will need to be filled by other Baby Boomers, or those from Generation X or Generation Y. Private industry has taken note of this and has been exploring workplace differences between Generation Y, …
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The commodification of community in residential real estate : the developer as community-builder for generation Y
As the Millennial generation flocks to urban neighborhoods, large apartment developers are offering new residential models that offer "community-oriented" living, externalizing some of the features traditionally limited to private homes (e.g., communal kitchens, group party spaces, even shared …
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Looked After Or Left Behind: The Effectiveness of Principal Preparation Programs as Perceived by Generation Y Principals
… PRINCIPAL PREPARATION PROGRAMS AS PERCEIVED BY GENERATION Y PRINCIPALS</p><p>This research study intended to discover the perceptions of 10 Illinois Generation Y novice high school principals pertaining to the effectiveness of their principal preparation programs in terms of how well it prepared …
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Enjoyment Based Motivation and the Enjoyable Exercise Experience in a Generation Y Sample: A Mixed Methods Approach
… in diet and exercise programs from past generations (Daley, Copeland, Wright, & Wales, 2008; Ekkekakis, Hall, & Petruzzello, 2005). Numerous research studies have examined the correlation between exercise adherence and exercise enjoyment (Bartlett, Close, Maclaren, Gregson, Drust, & …
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Consumer decision-making styles of generation Y cohorts : validation of the Consumer Styles Inventory (C.S.I) in South Africa
Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing in the Faculty of Management Sciences at the Durban University of Technology, 2020.
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Green consumer behaviour on green products among Generation Y in Malaysia and Nigeria : a cross-cultural comparative study
… differences in green consumer behaviour among Generation Y Cohort (the age range among 18-32 years) individuals with higher education linked with sizeable income. Based on the literature review, eight research questions have been formulated. A quantitative approach is designed and a survey has …
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The importance of, and satisfaction with, store attributes when buying casual wear : a study among black Generation Y consumers
… and satisfaction with, store attributes to black Generation Y consumers when selecting a store selling casual wear. An interviewer-administrated questionnaire was developed to determine which store attributes are important to black Generation Y consumers when selecting a store selling casual wear …
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