Consumer decision-making styles of generation Y cohorts : validation of the Consumer Styles Inventory (C.S.I) in South Africa

Musasa, Tinashe

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Durban University of Technology

Consumer decision-making styles of generation Y cohorts : validation of the Consumer Styles Inventory (C.S.I) in South Africa

dc:creator Musasa, Tinashe

dc:date2021

Abstract

dc:description

Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing in the Faculty of Management Sciences at the Durban University of Technology, 2020.

Author and committee

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Author dc:creator: Musasa, Tinashe
Contributors dc:contributor: Moodley, P

Subjects

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Language dc:language: en

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Identifier: https://doi.org/10.51415/10321/3564
OAI identifier oai:identifier: oai:openscholar.dut.ac.za:10321/3564

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Harvested from: Durban University of Technology
Base URL: openscholar.dut.ac.za/server/oai/request
Last updated: 2026-07-27
Source record: OAI-PMH GetRecord

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citation

Musasa, Tinashe. Consumer decision-making styles of generation Y cohorts : validation of the Consumer Styles Inventory (C.S.I) in South Africa. 2021. http://hdl.handle.net/10321/3564

Consumer decision-making styles of generation Y cohorts : validation of the Consumer Styles Inventory (C.S.I) in South Africa

Abstract

Author and committee

Subjects

Rights

Identifiers

Chain of custody

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