Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 24 for “"Corporate Reputation"”.
-
The measurement of congruence between corporate identity and corporate reputation
… for the measurement of the congruence between corporate identity and corporate reputation. Subsequently, by conceptualising congruence as matching between groups and as profile deviation, the research tested the significance of the difference between corporate identity and corporate reputation …
-
AI Bias in Streaming Platform Recommendation Systems: Exploring the Impact on Corporate Reputation
… to study the relationship between AI bias and corporate reputation. The study examines how these companies utilize AI recommendation systems and whether biases are presented, and the reputational risks they might pose. The thesis employs thematic analysis to analyze news media coverage from …
-
Corporate Reputation Management during a Social-Mediated Crisis: The Case of Clicks-TRESEmme Controversy
… plays a central role in amplifying and managing corporate crises, limited empirical research has examined how organisations respond to and manage reputational crises in the South African social media context. This study examines how Clicks managed its corporate reputation during the TRESemmé …
-
The Impact of Schadenfreude as an Emotional Frame in Crisis Communications on Perception of Corporate Reputation
… in relationship to stakeholders' perceptions of corporate reputation. In addition to using the previously tested emotions of sadness and anger in this context, the concept of schadenfreude (the feeling of pleasure one experiences when a person or organization suffers a misfortune or set back) was …
-
Building Corporate Reputation: A Rhetorical Analysis of Press Releases from Fortune's 2010 Most and Least Admired Companies
Reputation is a concept based on perceptions--perception itself being a term reliant on subjectivity. What is more intriguing is that many companies have found it difficult to admit that "intangible assets" such as reputation may have value (Fombrun, 1996). However, such intangible assets "create …
-
The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry
This doctoral research aims to investigate the reputation building process of companies and to examine the applicability of western-developed theories about the uses of corporate reputation in a non-western context. It is the first study that synthesises three theories (value creation, strategic …
-
A társadalmi felelősségvállalás és a vállalati reputáció érintetti szempontú vizsgálata = Stakeholder-focused research of Corporate Social Responsibility and Corporate Reputation
A doktori disszertáció témáját a társadalmi felelősségvállalás (CSR), annak kommunikációja, az érintettek és érintetti kapcsolatok menedzsmentje, valamint a szervezeti (szándékolt) identitás és az érintetti reputáció elemzése alkotta. A disszertáció megírásával az volt a célom, hogy bemutassam a …
-
La valoración empresarial basada en intangibles: de la revisión teórica a la evidencia empírica en escenarios de incertidumbre
… in recent years as one of the main drivers of corporate value. Nevertheless, their incorporation into valuation processes remains limited. This is largely due to the difficulty of quantifying them, the wide diversity of intangibles that may potentially generate value, and the lack of consensus …
-
Reputazione e sfide nelle online communities: il ruolo dei valori e della brand awarenss nella costruzione della reputazione aziendale
La costruzione di una solida corporate reputation è un processo che richiede tempo ed impegno da parte delle imprese, specie in un’epoca caratterizzata dal sovraccarico informativo e dall’empowerment degli stakeholder. In effetti, molto spesso la reputazione aziendale viene messa in discussione da …
-
Examining the influence of corporate website favourability on corporate image, corporate reputation, consumer company identification and loyalty: a study of consumers’ perception in the context of the financial setting in the United Kingdom and Russia
… is to add to the current knowledge about the corporate website favourability within the discipline of marketing by developing a rigorous conceptual framework of factors that influence corporate website favourability, and to explore how corporate website favourability contributes to building …
-
Įmonių socialinės atsakomybės poveikis kainodara /
The bachelor thesis analyses the impact of corporate social responsibility on pricing. The theoretical analysis reveals that the key drivers of corporate social responsibility investment are improving reputation, building consumer loyalty and attracting and retaining employees. The practical and …
-
Building reputation equity through stakeholder centred communication management : an exploratory study in the Australian oil & gas industry
This exploratory study examines industry reputation in the Australian oil and gas sector (AOG). It answers an urgent call by writers in relevant fields including marketing, communications, public relations and management to consider corporate reputation in broader terms and beyond organisational …
-
The influence of an online collaboration tool on relationships in inter-organisational networks
… The major contribution is the simplified trust-reputation model that relates attributional trust and issue resolution to corporate reputation. In effect, individuals on the project are very forgiving of supply chain members with regard to issues because of concern for their company’s reputation. …
-
Digital strategies for market dominance: empirical evidence from the insurance industry
… the ways in which companies manage their reputation in social media, focusing on the role of communication strategies. Previous literature has demonstrated that corporate communication has a direct impact on corporate reputation, although little is known about the link between firms’ …
-
The Strategic Fit Between Board of Directors Characteristics and the External Environment, and its Effect on Firm Reputation
… the effects of boards of directors on firm reputation. First, using upper echelons theory, I derive hypotheses about how the human and social capital, and the demographic characteristics of the board affect corporate reputation. Second, I examine how fit with an ideal profile of board …
-
Voluntary disclosure of corporate strategy: determinants and outcomes. An empirical study into the risks and payoffs of communicating corporate strategy
… payoffs of disclosing vital information such as corporate strategy. To fill this gap, this study analyzes firm-specific determinants and organisational outcomes of voluntary disclosure of corporate strategy. Stakeholder theory and agency theory help to understand whether companies serve their …
-
THE IMPACT OF SUSTAINABLE BRANDING USING BIG DATA AND BUSINESS ANALYTICS IN THE MARKET RESEARCH INDUSTRY
… was positively related to consumer behaviour, corporate reputation, and financial performance. Big data and business analytics offered valuable insights into consumer preferences, attitudes, and behaviour which helped companies to develop and manage successful sustainable branding strategies. …
-
INVESTIGATING THE DETERMINANTS AND ENDOGENOUS INFLUENCES OF ENVIRONMENTAL REPUTATION
… AND ENDOGENOUS INFLUENES OF ENVIRONMENTAL REPUTATION MAJOR PROFESSOR: Dr. Royce D. Burnett This study investigates (1) the determinants of a firm’s environmental reputation and (2) the impact of this reputation on employee productivity and financial performance. I extend existing work in …
-
Public affairs advertising: corporate influence, public opinion and vote intentions under the third-person effect
This study examined corporate public affairs and brand awareness advertising under the third-person effect. Third-person effect studies examine the interaction between the media and its effect on public opinion. Past research in third-person effect indicates that individuals perceive that the media …
Page 1 of 2