Building reputation equity through stakeholder centred communication management : an exploratory study in the Australian oil & gas industry

This exploratory study examines industry reputation in the Australian oil and gas sector (AOG). It answers an urgent call by writers in relevant fields including marketing, communications, public relations and management to consider corporate reputation in broader terms and beyond organisational boundaries. The goal of this research is to develop an understanding of the building blocks and communications processes by which industry reputation/s forms.

Grantor dc:publisher

Edith Cowan University, Research Online, Perth, Western Australia

Year dc:date

2007

Author dc:creator

• Mazzella, Annabel L.

• Corporate image
• Australia
• Gas industry
• Public relations
• Petroleum industry and trade
• Public relations.
• Oil, Gas, and Energy

Repository record dc:identifier

https://ro.ecu.edu.au/theses/293

OAI identifier oai:identifier

oai:ro.ecu.edu.au:theses-1293