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Georgia Southern University
Ready, Steady, Go: Toyota's Advertising in America, 1958-1979
Abstract
dc:description.abstractThe objective of this thesis is to determine the marketing strategy of Toyota Motor Corporation in America and place these strategies into their historical context. The advertisements will ultimately tie in with trends inside the United States, as well as the development of the company as an international business.
Degree
thesis:*- Name thesis:degree_name
- Master of Arts in History (M.A.)
- Level thesis:degree_level
- Thesis (open access)
- Discipline thesis:degree_discipline
- Department of History
- Year dc:date.available
- 2006
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Smith, Rebecca Hope
- Contributors dc:contributor
-
- Paul Rodell
- Charles Thomas
Subjects
dc:subject × 4Identifiers
dc:identifier.*- Repository record dc:identifier
- https://digitalcommons.georgiasouthern.edu/etd/593
- OAI identifier oai:identifier
- oai:digitalcommons.georgiasouthern.edu:etd-1593