Ready, Steady, Go: Toyota's Advertising in America, 1958-1979
type: CreativeWork
description: The objective of this thesis is to determine the marketing strategy of Toyota Motor Corporation in America and place these strategies into their historical context. The advertisements will ultimately tie in with trends inside the United States, as well as the development of the company as an international business.
abstract: The objective of this thesis is to determine the marketing strategy of Toyota Motor Corporation in America and place these strategies into their historical context. The advertisements will ultimately tie in with trends inside the United States, as well as the development of the company as an international business.
author: Smith, Rebecca Hope
keywords: ETD, Advertising, Automobiles, Toyota
date published: 2006-05-01T07:00:00Z
date modified: 2026-07-24T02:27:12Z
provider: Georgia Southern University
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: Georgia Southern University