{"id":{"repo_id":"gsu","oai_identifier":"oai:digitalcommons.georgiasouthern.edu:etd-1593"},"canonical_url":"https://search.dev.ndltd.org/etd/gsu/oai:digitalcommons.georgiasouthern.edu:etd-1593","repository":{"repo_id":"gsu","name":"Georgia Southern University","base_url":"https://digitalcommons.georgiasouthern.edu/do/oai/"},"display":{"title":"Ready, Steady, Go: Toyota's Advertising in America, 1958-1979","abstract":"The objective of this thesis is to determine the marketing strategy of Toyota Motor Corporation in America and place these strategies into their historical context. The advertisements will ultimately tie in with trends inside the United States, as well as the development of the company as an international business.","abstract_html":"The objective of this thesis is to determine the marketing strategy of Toyota Motor Corporation in America and place these strategies into their historical context. The advertisements will ultimately tie in with trends inside the United States, as well as the development of the company as an international business.","abstract_has_math":false,"creators":["Smith, Rebecca Hope"],"institution":null,"degree_name":"Master of Arts in History (M.A.)","degree_level":"Thesis (open access)","degree_discipline":"Department of History","degree_department":null,"school":null,"contributors":["Paul Rodell","Charles Thomas"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2006,"date_issued":"2006-05-01T07:00:00Z","date_published":"2006-05-01T07:00:00Z","updated_at":"2026-07-24T02:27:12Z","subjects":["ETD","Advertising","Automobiles","Toyota"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://digitalcommons.georgiasouthern.edu/etd/593","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Paul Rodell","Charles Thomas"]},{"key":"dc:creator","label":"Author","values":["Smith, Rebecca Hope"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2013-10-17T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Department of History"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis (open access)"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts in History (M.A.)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["ETD","Advertising","Automobiles","Toyota"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://digitalcommons.georgiasouthern.edu/etd/593"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The objective of this thesis is to determine the marketing strategy of Toyota Motor Corporation in America and place these strategies into their historical context. The advertisements will ultimately tie in with trends inside the United States, as well as the development of the company as an international business."]},{"key":"dc:title","label":"Title","values":["Ready, Steady, Go: Toyota's Advertising in America, 1958-1979"]}]}],"canonical_facts":{"dc:contributor":["Paul Rodell","Charles Thomas"],"dc:creator":["Smith, Rebecca Hope"],"dc:date.available":["2013-10-17T07:00:00Z"],"dc:description.abstract":["The objective of this thesis is to determine the marketing strategy of Toyota Motor Corporation in America and place these strategies into their historical context. The advertisements will ultimately tie in with trends inside the United States, as well as the development of the company as an international business."],"dc:identifier":["https://digitalcommons.georgiasouthern.edu/etd/593"],"dc:subject":["ETD","Advertising","Automobiles","Toyota"],"dc:title":["Ready, Steady, Go: Toyota's Advertising in America, 1958-1979"],"thesis:degree_discipline":["Department of History"],"thesis:degree_level":["Thesis (open access)"],"thesis:degree_name":["Master of Arts in History (M.A.)"]},"updated_at":"2026-07-24T02:27:12Z"}