Creative Idea Generation: How To Incorporate Plussing Into Your Creative Thinking Sessions

The goal of this master's thesis is to evaluate Disney's "plussing" as a form of idea-generation for every type of organization and business. This method was assessed through a case study of two nonprofit organizations in Morgantown, West Virginia after developing three original plussing methods. Both organizations participated in plussing sessions. Sessions were followed up with a survey of each participant. Findings suggest "plussing" has proven more beneficial to the organizations than traditional brainstorming methods. Several participants stated that plussing provides a more effective way for organizations to produce the best idea and product possible without the fear of criticism from other group members. The information gathered in this study can add to the knowledge of how plussing works, and which organizations find it the most helpful.

Name thesis:degree_name

MS

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Reed College of Media

Year dc:date.available

2014

Author dc:creator

• Godwin, Whitney

Contributors dc:contributor

• John Temple
• Emily Corio
• Gina M. Dahlia
• Anna Elfenbein

• Journalism
• Communication

Identifier

https://researchrepository.wvu.edu/etd/299

OAI identifier oai:identifier

oai:researchrepository.wvu.edu:etd-1302