{"id":{"repo_id":"wvu","oai_identifier":"oai:researchrepository.wvu.edu:etd-1302"},"canonical_url":"https://search.dev.ndltd.org/etd/wvu/oai:researchrepository.wvu.edu:etd-1302","repository":{"repo_id":"wvu","name":"West Virginia University","base_url":"https://researchrepository.wvu.edu/do/oai/"},"display":{"title":"Creative Idea Generation: How To Incorporate Plussing Into Your Creative Thinking Sessions","abstract":"The goal of this master's thesis is to evaluate Disney's \"plussing\" as a form of idea-generation for every type of organization and business. This method was assessed through a case study of two nonprofit organizations in Morgantown, West Virginia after developing three original plussing methods. Both organizations participated in plussing sessions. Sessions were followed up with a survey of each participant. Findings suggest \"plussing\" has proven more beneficial to the organizations than traditional brainstorming methods. Several participants stated that plussing provides a more effective way for organizations to produce the best idea and product possible without the fear of criticism from other group members. The information gathered in this study can add to the knowledge of how plussing works, and which organizations find it the most helpful.","abstract_html":"The goal of this master's thesis is to evaluate Disney's "plussing" as a form of idea-generation for every type of organization and business. This method was assessed through a case study of two nonprofit organizations in Morgantown, West Virginia after developing three original plussing methods. Both organizations participated in plussing sessions. Sessions were followed up with a survey of each participant. Findings suggest "plussing" has proven more beneficial to the organizations than traditional brainstorming methods. 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