THE IMPACT OF AMERICAN TELEVISION ON CHINESE COLLEGE STUDENTS

The present study examined the viewing of American Television among Chinese college students and the relationship between American TV exposure and its impact in terms of value, knowledge, belief, attitude and behavior. Data were collected from 279 Chinese college students using a cross-sectional online survey. The findings helped to better understand the viewing pattern of Chinese college students and more importantly, the results confirmed the overreaching impact based on substantial significant differences found between viewing groups. However, values are relatively hard to change and significant difference in values was only found between long-term and short-term viewers, which indicates that the length of viewership is the most powerful indicator in cultivation effects.

Grantor dc:publisher

Wake Forest University

Year dc:date.issued

2011

Author dc:creator

• Zhou, Zixuan

• American TV

Language dc:language.iso

en

Handle dc:identifier.uri

http://hdl.handle.net/10339/33450

OAI identifier oai:identifier

oai:wakespace.lib.wfu.edu:10339/33450