Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 52 for “"Viewership"”.
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Developments in Television Viewership
<p>In recent years the ways in which we watch television has changed, and so has the television we watch. “Binge watching,” almost the Oxford English Dictionary’s Word of the Year in 2013, has taken a firm hold on the American television audience who now watches television not according to the …
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Television viewership and rivalry in the National Football League
… paid to the rivalry effect in the television viewership, especially examining the within-game changes. Moreover, most of the studies in sport context have heavily focused on home market games. This thesis therefore investigates the effect of rivalry on sports viewership of out-of-market games …
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In Viewership We Trust? Exploring Relationships Between Partisan Cable News and Mass Partisan Sentiment
… content on cable news networks, and increased viewership of these networks. A large portion of this literature, as well as journalistic research, has predominantly focused on individuals' consumption, rather than trust, of particular political media sources. I explore to what degree the nature …
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Factors influencing the perceived usefulness of an information delivery website among the United States resident viewership
Throughout the 1990s and 2000s, the World Wide Web (Web) has become a major media outlet for disseminating information. Government and Higher Education institutions have both embraced Web technologies to serve the needs of their clientele. Thus, a method of developing targeted Web-based material …
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In My Football Era: Exploring the Impact of Parasocial Interactions in Shaping Football Viewership and Attitudes Among Swifties
This research examines the influence of parasocial interaction on the development of endorsed brand attitudes by looking at the effects of parasocial interactions between Taylor Swift fans who were influenced to watch her appearances at NFL games during the 2023-2024 season. Using the Dual …
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Social media sharing and online news consumption
… cross-region "peer effects" in online news viewership: a 1% increase in within-region viewership causes external viewership to increase by approximately 0.06%. Moreover, evidence suggests that social network sharing is a primary driver of these peer effects. We find that the peer effect is …
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The Effects of Appearance-Based Reality Shows on Body Image
… The current study examined the effects of viewership of appearance-based reality television shows on body image and eating behaviors. Participants were 154 undergraduate females of ages 18-25 at two Southern California universities. Results indicated that although participants reported …
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Essays on spillover effects in digital media
… I find that a 1% increase in aggregate viewership outside of a focal region causes viewership in that region to increase by approximately 0.34%. Further analysis shows that these spillover effects are skewed toward the most popular content and are driven by social media sharing rather …
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Cable access television and the Las Vegas community: A study of Clark County viewers
… to 500 respondents and assessed awareness and viewership of the local cable access channel; viewer sources of information leading to access viewership satisfaction with local cable access; and demographics. The study incorporated variables assessing the degree of local community involvement and …
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Land of hope and glory: Englishness, imperialism and audiences of major sport events
… interplay of imperialism, nationhood and sport viewership. Following this, a philosophical discussion about the nature of truth and knowledge serves as the entry point for broader consideration of the sensory experience of participant households/families watching MSEs. Through a methodology …
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Can buzz on Twitter predict TV ratings and viewers? : a study of US TV shows premiering in fall 2013
… and viewers on Twitter on the ratings and viewership figures for shows which premiered in Fall 2013 on US television networks. One of the key findings was that current episode's ratings and viewership were significantly correlated with previous episode's. Further, ratings were correlated to …
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A Critical re-appraisal and re-alignment of the viewing screen by means of an experimental body of fine art practice
… invisible objecthood. Instead, a hierarchy of viewership is formed – focus on images preceding focus on the screen structures that deliver them. This research employs an experimental body of fine art practice to critically re-align and re-centre the viewing screen in this embedded viewing …
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Understanding television demand for National Football League: factors influencing sport demand across gender and age cohorts
As viewership of sports have become an indispensable part of American culture, understanding the demand for spectator sports has become an essential branch of economic study. Gender and age are two vital demographics that have been addressed in many prior sport management studies. Although previous …
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Understanding information seeking behavior through network traffic analysis
… page rank, and general statistics of Web Site viewership. Future research by our group will build on these measurement techniques and explore the relationship between information worker productivity and Internet information seeking behavior.
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Filmi vs the Everyday:Hindi films in the lives of women in an Indian village
… and workplaces. Despite these women’s negligible viewership of films in cinema theatres, their limited viewership within their homes, and moral issues around women’s film consumption, films fulfil these women’s desires in real and/or imaginative spaces, with the term “filmi” connoting anything …
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THE IMPACT OF AMERICAN TELEVISION ON CHINESE COLLEGE STUDENTS
… viewers, which indicates that the length of viewership is the most powerful indicator in cultivation effects.
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Comparing traditional sports and electronic sports
Electronic sports (eSports) viewership numbers have been growing over the years. Video games such as League of Legends, Counter Strike: Global Offensive, or Hearthstone: Heroes of Warcraft have a large following. During the League of Legends regular season matches, 250,000 people regularly tune in …
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Picnic in the abattoir
… against women and its depiction in media, viewership and the gaze, etc. The collection is structured in three sections, or "Acts", supplemented with a "Postscript". This structure is intended to mimic, but ultimately subvert, the traditional three-act structure of narrative fiction and …
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Jazz contacts : envisaging Basil Breakey's photographic remains beyond the archive
… contexts, is still inaccessible to a larger viewership. One of the very few books of South African jazz photography, Beyond the Blues: Township Jazz in the ‘60s and ‘70s, with photographs by Basil Breakey, points to the fractured and traumatic history of South African jazz culture. …
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Moments When the Weak Gained Ground: Viral Video as a Curriculum of People
… new curriculum, identified by a relatively wide viewership and its challenge to social injustice, oppressive conventions or hegemonic forces, is a curriculum of viral videos shared because of their meaning and cogence in the moment. This inquiry examines a number of these videos through a …
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