Does Intentions-based mCommerce business models provide for a unique and differentiated value proposition?

Information is an asset! Within the eEconomy, information is often referred to as the currency of the Internet. With the uptake of the Internet many companies have been established and emerged, not along product lines, but throu gh the collation and distribution of information. The middleman lives! An infomediary is able to bring together participants in the eEconomy by leveraging the power of the Internet to unite buyers and suppliers of information into a single, efficient virtual marketplace. Infomediaries are able to bring together suppliers of information on both sides of the transaction in order to facilitate its consummation. This research examines the role of an Infomediary and the economics of information transmission to the application of a new technology within an emerging business model. More specifically, the research examines the role of an Infomediary within the growing application of Mobile Electronic Commerce (mCommerce) technologies within the context of an emerging business model, such as an Intentions-based Business Model. mCommerce is introduced as an emerging and rapidly evolving technology application. An Intentions-based Business Model facilitates buyers to fulfil intentions by providing relevant content, information, products and services through a network of cross-industry partners. The research presents some of the important characteristics, market drivers, uses and limitations of mCommerce in this context. Furthermore, the growth, the limitations and the characteristics of emerging business models are also investigated.

Grantor dc:publisher.institution

University of the Western Cape

Year dc:date.issued

2024

Author dc:creator

• du Plessis, Randall Wayne

• eCommerce
• mCommerce
• Business models
• Intentions
• Intentions-based business models
• Infomediary

Licence

• https://uwcscholar.uwc.ac.za/bitstreams/c813ae22-2fd2-4fdf-884f-55caa0155778/download