Global ETD Search
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Showing 1 to 2 of 2 for “"mCommerce"”.
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Does Intentions-based mCommerce business models provide for a unique and differentiated value proposition?
… application of Mobile Electronic Commerce (mCommerce) technologies within the context of an emerging business model, such as an Intentions-based Business Model. mCommerce is introduced as an emerging and rapidly evolving technology application. An Intentions-based Business Model facilitates …
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The influence of the roles of mobile-phone users on the adoption of m-commerce activities the case of Kenya
… the emergence of mobile commerce (m-commerce). Mcommerce presumes mobility, broad reach, ubiquity, convenience, and localization of devices and users. As a result, M-commerce is also transforming conventional value networks and the broader countries' economies. Understanding what drives …